Keratine Professional

Challenge

Keratine Professional is a salon-grade hair care brand selling shampoos, masks and treatments on Amazon. The account had steady but flat growth. From January to October 2024 it did 22,418 order items and about Rs 1.82 crore in ordered product sales, but it was not compounding. The listings, A-plus content, keyword indexing and advertising were not pulling their weight, and the brand was not breaking into premium category ranking.

Solution

Dcrayons ran a full Amazon growth program in six steps: an Amazon listing overhaul for clarity, conversion and customer trust; A-plus content and visual storytelling; keyword research and indexing for maximum visibility; data-driven Amazon Ads and PPC campaign management; deals, promotions and campaigns to lift conversions and Best Seller Rank; and a sustained push to premium category ranking and long-term growth.

The before-and-after tells the story: the account went from consistent-but-limited growth to explosive growth across every metric.

Results

The account moved from consistent-but-limited to explosive growth. Ordered product sales grew from Rs 1.82 crore to Rs 5.10 crore, order items from 22,418 to 58,006, and units ordered to 59,705. That is 180 percent more revenue, 158 percent more orders, 152 percent more units sold and an 8 percent higher average order value, measured on the Amazon sales snapshot dated 5 December 2026.