+400%
Top 5 Keyword Rankings
+200%
Conversion Rate
Challenge
When Proven Water Industries first engaged Dcrayons, their Amazon India store was trending downward with thin organic visibility, inconsistent listing quality, and ad spend producing negligible returns. Without a structural fix, the brand risked losing its Amazon foothold.
Solution
Dcrayons rebuilt the campaign architecture from the ground up using a one-ASIN-per-campaign structure across Auto, Broad, and Exact match tiers, with TACoS targets calibrated to Proven's high-margin water purifier category so growth spend did not erode unit economics. Listing copy was systematised against a full keyword tree via programmatic SEO, and A+ content was rebuilt to lift conversion rate. Reputation management was applied continuously: negative review responses, Q&A engagement, and seller feedback discipline to protect and build the brand's star rating. Weekly opportunity score audits in Helium 10 Cerebro surfaced lower-competition, high-intent keywords before rivals captured them, compounding share of voice over successive months.
Results
Proven Water reached rank 5 organic on the primary category keyword on Amazon India, the headline proof point of the engagement. A+ content and keyword density work moved tracked top-10 organic placements from roughly 3 to over 15 terms (verified directionally). Conversion rate on the primary ASIN improved 2x to 3x from listing and reputation upgrades, consistent with category norms. The account now holds an A-tier retainer status in the Dcrayons CRM, reflecting sustained performance rather than a single-period spike.
CategoryEcommerce
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