This guide is built for senior operators who need to act fast in 2026. Each chapter ends with a "what to do this week" callout, and every claim is sourced -- internal Dcrayons engagement data, named vendor reports, or industry benchmarks. No fluff, no vendor promo.

1. The first Rs 10Cr in Indian D2C: why most brands stall
2. Choosing the Shopify + India payments stack
3. Conversion-rate optimisation on the Shopify storefront
4. Paid acquisition: Meta, Google, and the channel mix
5. Email + WhatsApp retention sequences that compound
6. Reviews, UGC, and the early-stage credibility flywheel
7. Unit economics: LTV, CAC, payback, and the cohort curve
8. Hiring + outsourcing decisions in the Rs 1Cr to Rs 10Cr stretch
9. Brand-building inside a performance budget
10. Failure modes (and the corrections we run for clients)
11. About Dcrayons + next step

Who this is for

Founders and CMOs running Indian D2C brands between Rs 1Cr and Rs 10Cr ARR -- the stretch from product-market fit to repeatable acquisition.

How to use it

Skim the table of contents above. Jump to the chapter most relevant to the gap you are working on. Bring screenshots, raw numbers, or your last Dcrayons Score readout to the scoping call -- this guide will not replace the conversation, but it will sharpen the questions you bring.

The India D2C founder's playbook for the first Rs 10Cr ships as a designed PDF with diagrams and worksheets. Request the download via the form on the right; we email it inside one business day.

Table of contents

Who this is for

How to use it

The India D2C founder's playbook for the first Rs 10Cr

Read the full guide