Launch
"We are banning 42 words from our own website starting today."
Public announcement of the 42-word ban plus the costly-signal logic.
42 banned wordsPublishes 2026-06-09
Launch plus twelve essays
The essay index
The launch post publishes 2026-06-09; essays follow fortnightly through 2026-11-30. Nothing on this page links out until the essay is live -- an upcoming card shows a publish-date chip, not a dead link.
#1
"We deleted 38 words from dcrayons.app last Friday."
Why we banned 42 words -- origin story.
1,400 words deletedPublishes 2026-06-15
#2
"Sonika cut 84.4 percent last Monday. I am showing the working."
Repeat revenue cut from 96.7 to 84.4 percent on Sonika audit.
84.4 percent repeat revenuePublishes 2026-06-29
#3
"Reena Sharma cuts headcount the same way Sonika cuts revenue."
Headcount Footnote A signed from PENDING to 47-person India team.
47-person India teamPublishes 2026-07-13
#4
"Three partner programs asked us in 2025."
Partner-program evaluation receipts -- two live, one parked.
3 partner programs evaluatedPublishes 2026-07-27
#5
"Unit economics at 84.4 percent repeat -- here is the working."
Sonika ratio scaffold on the cut number, not the old one.
84.4 percent repeat ratioPublishes 2026-08-10
#6
"We lost 28 clients in 2025 and we are publishing the list."
The retention-loss list with named reasons -- no hide.
28 retention lossesPublishes 2026-08-24
#7
"We parked the HubSpot partner badge. NPV was minus Rs 7.0 lakh."
The HubSpot park decision with the cash-flow working.
minus Rs 7.0 lakh NPVPublishes 2026-09-07
#8
"Five numbers we refuse to print on dcrayons.app -- and why."
The five claims we will not print until the receipt clears.
5 refused claimsPublishes 2026-09-21
#9
"Three partner badges. Two live. One parked. Here is the receipt."
Partner-badge audit -- Google live, Meta live, HubSpot parked.
3 partner-badge outcomesPublishes 2026-10-05
#10
"Thirteen Q3 re-prices. Nine kept. Three walked. One doubled."
Pricing audit on the Q3 cohort with named outcomes.
13 re-pricesPublishes 2026-10-19
#11
"Twenty-one weeks, six numbers, one audit failure -- here is the receipt."
The 21-week retrospective with the one audit failure named.
21-week retrospectivePublishes 2026-11-02
#12
"Six months. Three Reena cuts. One v2.0 prompt decision."
Finale -- six-month report card and the v2.0 prompt call.
3 Reena cutsPublishes 2026-11-30
Part of the costly signal
Prompt version history
Every essay in the series is written against a versioned content prompt. The full current prompt is public at /forbidden-words/prompt; the record of how it changed stays on this page.
v1.02026-06-01
Initial prompt draft. 38 banned words.
posts/2026-06-01-content-writing-prompt-dcrayons-style.md
SUPERSEDED
v1.12026-06-08
Role-set numbers reset to defendable cuts. Four verb-promise additions take the list to 42 bans; every ban now carries a source tag.
posts/2026-06-08-content-writing-prompt-dcrayons-style-v1.1.md
CURRENT
v1.2Pending HR sign-off
Headcount Footnote A flips from PENDING to a signed Reena cut. Publishes once HR signs.
Path assigned at sign-off
PENDING
Every number resolves to /numbers
Each anchor number on the cards above ships with its essay's source pull, and every figure traces back to the numbers page. If a figure on a card and a figure on /numbers ever disagree, /numbers wins and the card gets corrected.
Want to check a claim before the essay publishes?
The source-linked numbers behind this campaign are already public. Read them first, then ask us about any figure you want opened up.