A+ Content (formerly Enhanced Brand Content) is Amazon's rich-media content layer for product detail pages. Brand Registry holders can add image + text modules below the standard listing: lifestyle imagery, comparison tables, brand story, technical specifications.
A+ Content typically lifts conversion rate 5-12 percent on product pages. Premium A+ (the next tier) lifts further; eligible to brands meeting Amazon's usage criteria.
For enterprise Amazon programmes, A+ Content coverage at 90+ percent of active ASINs is the baseline. Quarterly refresh keeps content fresh + competitive. See our Enterprise Amazon Presence reference architecture for the catalog discipline.