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Glossary

Answer Engine Optimisation (AEO)

The discipline of structuring content, schema, and entity signals so AI answer engines (ChatGPT, Gemini, Perplexity, Google AI Overviews) cite your brand. Distinct from classic SEO: AEO optimises for citation by generative models rather than position in a results page. Dcrayons treats AEO as the 2026 evolution of SEO.