Schema markup is structured-data JSON-LD embedded in web pages that tells crawlers + LLMs the meaning of the content (this is a Product, this is an Article, this is a FAQPage). It is the foundation for Google rich results + increasingly for AI-search citation.
The schema types every D2C site should ship:
- Organization (sitewide)
- Product (product pages)
- BreadcrumbList (non-home pages)
- Article (blog + news)
- FAQPage (FAQ pages + relevant blogs)
- Review + AggregateRating (where applicable)
Schema implementation pays back via richer search results + higher AI-search citation rates. See our technical SEO architecture for the implementation pattern.