The percentage of branded mentions or citations a company captures within its category's relevant queries across search engines, answer engines, social listening, and PR. In AI-search context, SOV is measured as the percentage of buying-intent queries on which the brand is cited by ChatGPT, Gemini, Perplexity, or Google AI Overviews. Dcrayons treats AI-search SOV as the primary leading indicator for organic visibility in 2026.
Glossary