A digital marketing agency that treats creator selection as a research task, not a numbers game.
Before opening any tool, define the platform, niche, audience location, language, and budget tier (nano, micro, or mid-tier). Use these as hard filters in platform search and discovery databases so you are not scrolling through irrelevant profiles. A tight brief is what separates a usable shortlist from a list of vanity accounts.
Native search on Instagram, YouTube, and TikTok plus hashtag and keyword exploration is free and surfaces creators already talking about your category. Discovery platforms such as Modash, HypeAuditor, Heepsy, and Upfluence add searchable audience demographics, lookalike search, and contact details. Social listening tools help you find creators who already mention your brand or competitors organically.
Check the engagement rate against the norm for that follower band, and look for steady comments from real accounts rather than emoji spam or pods. Audience-quality reports flag fake-follower percentage, audience location, and age split, which matters when a large account has the wrong audience for your offer. A smaller creator with an engaged, on-target audience usually beats a bigger one with inflated numbers.
Scan the last several weeks of posts for brand fit, posting consistency, and any past partnerships with competitors. Confirm contact details, typical rates, and content rights before you commit, and keep a simple tracker with notes on each creator. Personalised outreach that references their actual content gets far better reply rates than a copy-paste message.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Real questions people ask Dcrayons about influencer discovery. Honest answers, no jargon.
Influencer discovery tools are platforms that let you search and filter creators by niche, platform, audience location, demographics, and engagement. Examples include Modash, HypeAuditor, Heepsy, and Upfluence. They add searchable audience data and contact details on top of what native platform search gives you for free.
Native search on Instagram, YouTube, and TikTok plus hashtag, keyword, and location exploration will surface creators already posting in your category. You can also check who your competitors tag, study the related-accounts suggestions, and look at who your own audience already follows. This manual approach is slower but free and often finds genuine niche creators.
Engagement rate and audience fit matter more than raw follower count for most campaigns. A nano or micro creator with an engaged, on-target audience often drives more action than a large account with passive or off-location followers. Always read follower count alongside engagement, audience location, and fake-follower checks.
Look for engagement that is far below the norm for the follower band, comments that are mostly emojis or generic phrases, and sudden follower spikes with no matching content. Audience-quality reports in tools like HypeAuditor or Modash estimate fake-follower percentage and flag suspicious growth. Manually scanning who is commenting is a fast free sanity check.
The bands are rough guides: nano creators have the smallest, most personal followings, micro creators sit in the next tier up, and mid-tier creators are larger but usually less niche. Smaller creators tend to have higher engagement and lower rates, while larger ones give more reach. The right tier depends on whether your goal is trust and conversions or broad awareness.
For a focused brief, building and vetting a solid shortlist usually takes a few days to a couple of weeks, depending on niche depth and how many creators you need. The time goes into manual vetting, checking past brand deals, and confirming rates and availability, not just running a database search. Rushing this stage is the most common reason campaigns underperform.
A free, no-obligation readout and a 90-day plan to improve.