A digital marketing agency that ties creator work to outcomes you can measure
Choose a single outcome the campaign exists to serve: brand awareness, audience engagement, website traffic, lead capture, or direct sales. Secondary goals can ride along, but one primary objective decides which creators, formats, and metrics matter. When a campaign tries to do everything at once, the brief gets muddy and the results are hard to read.
Attach a number and a timeframe so the goal can be judged honestly, for example a set volume of qualified leads in a six-week window or a defined reach across a creator set. Anchor the target to a baseline you already know from past activity rather than a figure pulled from the air. A target without a baseline is a guess, not an objective.
Awareness maps to reach and impressions, engagement to saves, shares, and comments, traffic to clicks through trackable links, and sales to coded discounts or UTM-tagged landing pages. Decide the tracking method before the campaign launches, because you cannot retrofit a discount code or a UTM after a post goes live. Match the creator format to the metric too, since a Reel and a static post serve different goals.
Write the creator brief around the chosen outcome so the call to action, the link, and the messaging all point the same way. Agree upfront on what the end-of-campaign report will show, which removes the temptation to cherry-pick flattering numbers later. A shared scorecard keeps the brand, the agency, and the creator honest about what success looks like.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Real questions people ask Dcrayons about influencer campaign objectives. Honest answers, no jargon.
It means naming one primary outcome the campaign serves, such as awareness, engagement, traffic, leads, or sales, and giving it a measurable target with a timeframe. The objective also fixes how you will track results, for example through coded links or UTM tags. With that in place, every later decision about creators, formats, and messaging has a reason behind it.
Without a clear objective you cannot tell whether the campaign worked, so budget gets spent on activity that looks busy but proves nothing. Vague goals like more visibility have no target and no tracking, which makes them impossible to measure or improve. A clear objective gives the campaign a single test it either passes or fails.
Start from where your audience is in the funnel and what the business actually needs next. If few people know the brand, awareness and reach come first; if people already know you but do not act, lead capture or sales is the better goal. Pick the one outcome that moves your biggest current gap, and treat the rest as secondary.
Awareness is read through reach and impressions, engagement through saves, shares, and comments, traffic through clicks on trackable links, and sales through coded discounts or UTM-tagged landing pages. The key is to decide the metric and the tracking method before launch. You cannot reliably add a discount code or a tracking tag after a post is already live.
One primary objective per campaign keeps the brief and the report clean. Secondary outcomes can be observed, but only the primary objective should drive creator selection, format, and the call to action. When a single campaign chases several equal goals, the messaging splits and the results become hard to interpret.
The brief should point the call to action, the link, and the messaging at the chosen outcome, so the creator knows exactly what the post is meant to achieve. If the goal is traffic, the brief features a trackable link; if it is sales, it carries a discount code. Agreeing the report shape in the brief also stops anyone from cherry-picking flattering numbers later.
A free, no-obligation readout and a 90-day plan to improve.