WHY DCRAYONS
Why brands pick Dcrayons
Six things that separate a Dcrayons retainer from a generic agency engagement.
AI-first since 2024
Pivoted when Google AI Overviews started absorbing top-funnel clicks. Share-of-answer is our first KPI.
Senior strategist on every account
No junior account-managers learning on your budget. The strategist who scopes your account stays on it.
Fixed scope in one business day
Written scope and fixed estimate inside 24 hours. Most agencies take a week; that week is a competitor's head start.
Dcrayons Score readout
Free 150-factor diagnostic that names exactly where you are losing share-of-answer or revenue.
Multi-region delivery
India, GCC, UK, US programmes. entity setup, localisation, payments + the operating model that survives time zones.
Mutual kill-switch
After the first 90 days every retainer carries a mutual kill-switch. We earn the renewal, we do not lock you in.
What's inside a Dcrayons engagement on this
Three named programmes we run. Each is scoped, priced, and senior-strategist-led from day one.
How Dcrayons delivers
Three repeatable plays that compound revenue across paid, organic, and product.
Score
Free Dcrayons Score in one business day. We map the funnel full-scope and lock the quarterly OKRs your team will be measured against.
Plan
Dcrayons Growth Formula. Paid, SEO, AI search, creative, and product working as one squad. Weekly experiments, not quarterly reports.
Compound
Weekly cadence, mutual kill-switch. What works gets scaled, what doesn't gets killed. Most retainers renew into year two because the work compounds.
Frequently asked about this
Real questions buyers ask Dcrayons. Pricing, timelines, and the AI-search reality. No fluff, no jargon.
Most retainers run Rs 3L to 6L per month (USD 3,500 to 7,500) for multi-channel programmes. Starter single-objective engagements begin at Rs 60,000. Enterprise multi-brand programmes scale above Rs 10L. We share a Dcrayons Score readout in the first call so the quote is anchored to your actual gap, not a flat rate card.
First citations in Perplexity and Gemini typically appear in 6 to 10 weeks. ChatGPT browse-mode citations in 8 to 14 weeks. Google AI Overviews stabilises around 4 to 6 months. Paid media reaches breakeven in 30 to 60 days for most accounts. Timelines track your starting Dcrayons Score; brands with stronger foundations move faster.
Yes. A senior strategist owns the account from week one. no offshore handoffs, no junior account-managers learning on your budget. The strategist who scopes your account stays on it through delivery + renewal.
No. We offer month-to-month engagement after the first 90-day commitment. Mutual kill-switch in every SoW. Most clients renew into year two and beyond because the work compounds, not because we lock them in.
Traditional agencies optimise for clicks, impressions, and last-click ROAS. Dcrayons. AI-first since the 2024 pivot. optimises for share-of-answer across ChatGPT, Gemini, Perplexity, and Google AI Overviews alongside performance media. Same revenue KPIs at the bottom of the funnel; very different tactics at the top.
Get my Dcrayons Score in one business day
Free readout of your AI-search citation gap and the 90-day plan to close it.
Get a Dcrayons Score for your stack
We'd love to hear about your project and discuss how we can help bring your vision to life.