A digital marketing agency that treats creator vetting as risk work, not just reach buying
Before you look at a single creator, list the values a partner cannot violate: how you talk about price, claims you will never make, communities you protect, and topics you stay out of. Turn each one into a yes-or-no check rather than a vague feeling. This list becomes the filter every creator is measured against, so two people on your team reach the same decision.
Read back through at least six months of a creator's posts, comments, and past brand deals to see how they actually behave when no one is watching. Look for contradictions with your values, undisclosed ads, and how they handle criticism. A large following means little if the creator has promoted things that clash with what your brand says elsewhere.
A creator can be a perfect fit while their audience is wrong for you, so review who actually follows and engages. Read the comments to judge whether the audience trusts the creator or treats every post as an ad. Where the platform allows, confirm the audience's location, age range, and the share of real engagement versus inflated numbers.
Translate your value checks into plain creative direction and contract terms: required disclosure, claims that are off limits, approval steps, and a clean exit if either side breaks the standard. Give the creator room to use their own voice within those lines, because over-scripting is what makes a partnership sound fake. The brief is where alignment stops being an intention and becomes the rule both sides agreed to.
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“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
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“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
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“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
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“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our headquarters in Delhi and a US entity, working across SEO, PPC, social, content, e-commerce, and web. We approach influencer partnerships the way we approach the rest of marketing: define what the brand stands for, check the facts before committing, and keep the work honest enough to survive scrutiny. That means slower vetting and fewer creators, but partnerships that hold up when your audience looks closely.
We build the value checklist with you first, so creator decisions are consistent instead of based on whoever has the biggest following
We read a creator's posting history and past deals by hand before recommending them, not just their follower count
Real questions people ask Dcrayons about influencer brand alignment. Honest answers, no jargon.
It means choosing creators whose public conduct, audience, and content genuinely match what your brand stands for, then writing those standards into the brief and contract. The point is that the partnership reads as honest rather than purely paid. Alignment is decided before outreach, not patched on afterward.
Read at least six months of their posts, comments, and past brand deals to see how they behave over time, not just in a polished campaign. Compare what you find against a written list of your non-negotiable values, used as yes-or-no checks. Pay attention to undisclosed ads, contradictions, and how they respond to criticism.
A large following can still be the wrong audience for your brand, and inflated or disengaged numbers are common. Read the comments to judge whether the audience trusts the creator or tunes out every promotion. A smaller, well-matched audience that actually listens is usually worth more than raw reach.
Give the creator clear lines on disclosure and off-limit claims, then let them use their own voice inside those lines. Over-scripting is the main reason paid content sounds hollow, because the audience can tell when words are not the creator's own. Required disclosure also builds trust rather than hurting it.
Include required disclosure language, a list of claims the creator cannot make, an approval step for content before it goes live, and a clean exit if either side breaks the agreed standard. Spell out usage rights and timelines as well. These terms turn your value checks into something both sides are accountable to.
A well-written contract should let you pause or end the partnership when a creator breaks the standards you agreed to, which is why the exit clause matters. Handle it calmly and in line with the contract rather than reacting in public. This is also why thorough vetting upfront is cheaper than fixing a mismatch later.
A free, no-obligation readout and a 90-day plan to improve.