A hands-on PPC team that manages the account, not a dashboard that emails you charts
We start by reading your Search Term Report, Bulk Sheets, and Business Reports to see where spend is leaking and which ASINs already convert. This tells us what to scale, what to pause, and where listing or price issues are blocking conversion before any bid is touched. You see the findings before we change anything in the account.
We separate exact, phrase, and broad match into their own campaigns so budgets and bids are not fighting each other. Branded, competitor, and category terms get their own segments, and auto campaigns run as a discovery layer that feeds the manual ones. This makes ACoS readable per keyword instead of buried in one mixed campaign.
Each week we pull converting search terms from auto and broad campaigns into exact-match ad groups, and we add negatives for terms that spend without selling. Bids move against your ACoS or TACoS target and dayparting where the data supports it. The goal is steady, defensible placement on the keywords that pay back, not a one-time spike.
You get spend, sales, ACoS, TACoS, orders, and impression share per campaign and per priority ASIN, tied back to the goal we agreed on. We flag what changed and why, including the trade-offs when we push for rank versus profit. Every number traces to a report you can open in Seller Central yourself.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run paid and organic campaigns since 2016, with our HQ in Delhi and a US entity, and we manage Amazon advertising the same way we manage search and social: read the data, structure the account properly, and report honestly. Amazon PPC is connected to your listing quality, price, reviews, and stock, so we look at the whole picture and tell you when the problem is not the bid. You keep ownership of your ad account, and you can verify every change and number we report.
A named manager works your account directly in Seller Central and the Bulk Operations sheets, not just an automated rules tool
We tie bids to your real targets, ACoS for profit or TACoS for total share, and tell you the trade-off when rank and margin pull in different directions
Real questions people ask Dcrayons about amazon ppc management (us). Honest answers, no jargon.
It plans, builds, and manages your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on Amazon. That means structuring campaigns by product and match type, setting and adjusting bids against your ACoS or TACoS target, adding negative keywords, harvesting converting search terms, and reporting on spend and sales. At Dcrayons a named manager does this work in your account and reviews it on a regular cycle.
Pricing depends on your ad spend, number of ASINs, and how many campaign types you run, so we quote it to scope after we see the account. Management fees are separate from the ad budget you pay Amazon directly. We will give you a clear monthly scope before you commit so there are no surprise line items.
There is no single right number because it depends on your margin and your goal. A profit-focused product wants ACoS below your break-even margin, while a launch or a product you want to rank can justify a higher ACoS for a defined period. We set the target with you per ASIN and watch TACoS, total ad spend against total sales, to make sure paid spend is actually growing the business and not just shifting organic sales.
We manage all three. Sponsored Products usually carries most of the spend and the clearest return, Sponsored Brands protects your branded search and headline space, and Sponsored Display helps with retargeting and defending product pages. We use each where it fits your goal rather than running every type by default.
You can see click and spend data within days, but meaningful changes in ACoS and rank usually take a few weeks because the account needs enough conversion data to act on. New campaigns go through a learning period, and search-term harvesting compounds over time. We focus the early weeks on clean structure and cutting wasted spend, then on scaling what converts.
Yes. You own your Seller Central and advertising account, and we work inside it with the access you grant. You can see every campaign, bid, and report we touch, and you can revoke access at any time. We never hold your account or data hostage.
A free, no-obligation readout and a 90-day plan to improve.