A digital marketing agency that measures results the way a finance team would.
ROI only means something when it is tied to a specific outcome: a purchase, a qualified lead, a booked call, or a signup. Decide what counts as a conversion and assign it a real monetary value, using either order value for e-commerce or an average deal value for lead generation. Without an agreed value per conversion, every later number is just traffic, not return.
Configure conversion tracking in GA4 and your ad platforms, then connect them to your CRM so closed deals can be traced back to their source. Use UTM parameters on every campaign link so channel, source, and campaign are recorded consistently. Server-side tracking and CRM matching matter most for longer B2B cycles where a sale may close weeks after the first click.
Last-click attribution is simple but credits only the final touch, while data-driven or position-based models spread credit across the journey. Pick the model that matches your sales cycle and compare a few rather than trusting one blindly. For a true read on incremental return, holdout tests and geo experiments show what marketing actually caused versus what would have happened without it.
ROI is (revenue minus cost) divided by cost; ROAS is revenue divided by ad spend and ignores margin, so use both deliberately. Layer in cost per acquisition and customer lifetime value so a channel with a high upfront cost but loyal customers is not cut by mistake. Review the numbers on a fixed cadence and shift budget toward what pays back, not toward what simply gets clicks.
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Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run digital marketing for clients since 2016, with teams in Delhi and a US entity. We treat measurement as part of the work, not an afterthought: tracking is planned before a campaign launches, and reporting connects spend to outcomes you can verify. When the data is incomplete or attribution is genuinely hard to pin down, we say so and explain what we can and cannot prove.
We tie campaigns to revenue in your CRM, not just clicks and impressions in a dashboard
We set up GA4, conversion tracking, and UTM conventions so your data stays consistent across channels
Real questions people ask Dcrayons about analytics and roi measurement. Honest answers, no jargon.
Take the revenue a campaign generated, subtract its total cost, divide by that cost, and multiply by 100 for a percentage. For example, 50,000 in revenue from 10,000 in spend is a 400 percent ROI. The accuracy depends entirely on correctly attributing that revenue to the campaign in the first place.
ROAS (return on ad spend) is revenue divided by ad spend and ignores your costs and margins, so it tends to look higher. ROI (return on investment) factors in the full cost, including margin, fees, and labor, which makes it a truer measure of profit. Use ROAS for quick campaign comparisons and ROI for real business decisions.
The core set is conversions, conversion value, cost per acquisition, ROAS, and customer lifetime value. Traffic, impressions, and click-through rate are useful diagnostics but are not return on their own. Lifetime value matters most when repeat purchases or subscriptions mean the first sale is only part of a customer's worth.
Attribution is how you assign credit for a sale across the different touchpoints a customer interacted with, such as a search ad, an email, and an organic visit. The model you choose, whether last-click, first-click, or data-driven, changes which channels appear to perform. Because most journeys involve several touches, no single model is perfectly accurate, which is why we compare models and run holdout tests.
For e-commerce with short purchase cycles, useful data can appear within a few weeks. For B2B or high-consideration purchases, you may need a full sales cycle, often one to three months or longer, before closed revenue can be matched to its source. Reading ROI too early, before deals close, usually understates the channels that drive considered purchases.
At a minimum you need GA4 for behavior and conversions, the reporting inside each ad platform, and a CRM to track leads through to closed revenue. UTM parameters tie campaign links back to sources, and connecting the CRM to your analytics lets you see which channels produced actual sales rather than just form fills. The exact stack depends on whether you sell online or through a sales team.
A free, no-obligation readout and a 90-day plan to improve.