A digital marketing agency that measures influencer work against business outcomes, not screenshots
In beauty and fashion a result is often a tracked sale or saved cart, while in B2B SaaS or finance it is a demo request, an account sign-up, or a qualified lead. Before measuring anything, agree on the single outcome that represents real value in your category. Vanity metrics like raw reach mean little if they never connect to that outcome.
Short-cycle categories like food, beauty, and consumer apps reward engagement rate, click-through, and same-week conversions. Long-cycle categories like healthcare, financial services, and enterprise software need assisted-conversion tracking, lead quality scoring, and a longer attribution window. Using the same scorecard across both leads to wrong conclusions.
Use unique promo codes, UTM-tagged links, and dedicated landing pages so each creator's contribution can be traced. Where a sale happens off-platform, such as in finance or B2B, connect the influencer link to your CRM or analytics so a lead can be followed to its end state. Tracking added after launch always loses data you cannot recover.
A 3 percent engagement rate may be strong in finance and weak in beauty, so comparing creators across unrelated industries misleads. Build benchmarks from past campaigns in the same vertical, on the same platform, with similar creator sizes. Then judge cost per result against what that specific industry and platform realistically deliver.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
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Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our headquarters in Delhi and a US entity. We treat influencer marketing as a measurable channel rather than a guessing game, which means agreeing on the outcome that matters in your industry, instrumenting tracking before a single post goes out, and reporting against benchmarks built from comparable campaigns. Because we also run SEO, PPC, social, content, e-commerce, and web work, we can show how influencer activity interacts with the rest of your funnel instead of judging it in isolation.
We set the success metric and tracking before launch, so every creator's contribution can be traced to a real outcome
We tailor measurement to your industry, whether that is tracked sales in e-commerce or qualified leads in B2B and finance
Real questions people ask Dcrayons about influencer marketing effectiveness by industry. Honest answers, no jargon.
Start by defining the one outcome that represents real value in your industry, such as a tracked sale in e-commerce or a qualified lead in B2B and finance. Then choose metrics that fit your buying cycle and set up unique codes, UTM links, and landing pages before launch. Effectiveness is the cost and quality of those real outcomes, not reach or likes.
Each industry has a different buying cycle, trust threshold, and conversion path. Beauty, food, and consumer apps convert quickly on creator recommendations, while finance, healthcare, and enterprise software involve longer consideration and more caution. The same content format and the same metric can succeed in one category and fall flat in another.
Beauty and fashion usually reward engagement rate, click-through, and near-term tracked sales because the path to purchase is short. B2B, finance, and healthcare need assisted-conversion tracking, lead quality scoring, and a longer attribution window because decisions take time and often happen off-platform. Matching the metric to the category is what makes the assessment honest.
Give each creator a unique promo code, a UTM-tagged link, and where useful a dedicated landing page so their contribution is traceable. For outcomes that complete off-platform, such as a loan application or a software demo, connect the link to your CRM or analytics so the lead can be followed to its end state. This must be set up before the campaign launches, because tracking added later loses data.
Engagement rate is useful as an early signal but unreliable on its own because high engagement does not always lead to sales or leads. Its meaning also shifts by industry, so a number that looks strong in finance can look weak in beauty. Use it alongside click-through and a real business outcome rather than treating it as the final score.
It depends on the buying cycle, so short-cycle categories like food and consumer apps can read results within days or a couple of weeks. Long-cycle categories like healthcare, financial services, and enterprise software need a longer attribution window, often several weeks or more, to capture assisted conversions. Judging a long-cycle campaign too early makes it look weaker than it is.
A free, no-obligation readout and a 90-day plan to improve.