A digital marketing agency that builds disclosure and honest claims into the campaign from the brief, not as an afterthought.
Every paid, gifted, or affiliate post needs an upfront disclosure label like Ad, Paid Partnership, or Sponsored, placed where a viewer sees it before engaging, not buried under a fold of hashtags. Use the platform's built-in paid partnership tag where it exists, and add a plain-language label in the caption as well. The test is simple: an average viewer should know it is an ad without hunting for it.
Authenticity starts at selection. Pair the brand with creators whose existing content, audience, and values actually fit the product, rather than chasing follower counts alone. A creator who already talks about the category will produce a more believable endorsement and is far less likely to make a claim they cannot stand behind.
The creator should only state what is true and what the brand can back up, including results, ingredients, or before-and-after outcomes. Brief creators on what they may and may not claim, and avoid scripting language that sounds like a personal experience the creator never had. Honest, specific claims hold up to scrutiny from both the audience and the regulators.
Approve the disclosure and claims before the post goes live, then keep a record of the brief, the contract, and the published content. Monitor comments and edits after publishing, since removing a disclosure later or quietly editing a claim creates the same exposure as never disclosing at all. A short approval and archive step prevents most compliance problems.
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“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run influencer and content work since 2016 from our Delhi headquarters, with a US entity for international brands. We treat disclosure and honest claims as part of campaign quality rather than a legal box to tick, because a transparent partnership earns more trust than a hidden one and carries far less risk. Our team handles creator selection, briefing, claim review, and post-publish monitoring across SEO, social, and content programmes so the authenticity holds up over the life of the campaign.
We brief creators on ASCI and FTC disclosure rules before content is produced, so labelling is correct the first time
We vet creators for genuine category fit and audience relevance, not follower count alone
Real questions people ask Dcrayons about influencer authenticity and transparency. Honest answers, no jargon.
Authenticity is about whether the endorsement is genuine, meaning the creator actually uses or believes in the product and makes only truthful claims. Transparency is about disclosure, meaning the audience is clearly told the post is a paid or gifted partnership. A campaign needs both: a real endorsement that is also openly labelled as advertising.
Yes. The ASCI guidelines for influencer advertising require a clear, upfront disclosure label such as Ad, Sponsored, or Paid Partnership on any post where the creator received money, free product, or another material benefit. The label must be prominent and easy to notice, not hidden in a string of hashtags. The Consumer Protection Act framework also applies to misleading endorsements.
It should appear upfront, where a viewer notices it before they engage with the content. On a caption that means within the first one or two lines, not after a See More cut or buried at the end of many hashtags. On video it should be both stated and shown on screen, and on platforms with a built-in paid partnership tag you should use that as well.
Any benefit the creator received in exchange for the post, including payment, free or discounted products, affiliate commission, gifts, trips, or early access. If the relationship could affect how the audience weighs the endorsement, it needs to be disclosed. Even unpaid gifted products generally require a label.
Undisclosed or dishonest endorsements can lead to ASCI complaints in India and FTC action in the US, along with content takedowns and reputational damage. Beyond regulation, audiences increasingly recognise hidden ads, and a partnership that feels deceptive erodes trust in both the creator and the brand. The cost of correct disclosure is far lower than the cost of being caught hiding it.
Start by choosing creators who genuinely fit the product, then give them the facts and the boundaries rather than a word-for-word script. Tell them what is true and what they cannot claim, and let them describe their real experience in their own voice. This keeps the content believable while ensuring every claim is accurate and substantiated.
A free, no-obligation readout and a 90-day plan to improve.