A digital marketing agency since 2016 that treats creator partnerships as a long game, not a transaction.
Start by checking whether a creator's audience, tone, and values actually match your brand before you ever discuss money. Look at comment quality, how they handle past paid posts, and whether their audience matches who you sell to. A smaller creator with a tight, trusting audience usually outperforms a large account that posts ads for everyone.
Write a clear brief covering the product, the must-say points, and what to avoid, but leave the creative execution to the person who knows their audience. Creators sound fake when forced to read your script, and audiences notice. Approve the angle, not every word, so the content keeps the voice their followers actually trust.
Agree rates in writing, confirm deliverables and usage rights up front, and settle invoices when you said you would. Late or haggled payments are the fastest way to lose a good creator and earn a reputation that spreads quietly among them. Consistent, fair payment is what makes a creator pick up your call next quarter.
Treat the months between activations as part of the relationship, not dead time. Share product updates, send new releases early, ask for their honest read on ideas, and engage with their organic posts. Creators who feel like genuine partners give you first refusal, sharper feedback, and content that reads as real endorsement.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our headquarters in Delhi and a US entity, working across SEO, PPC, social, content, e-commerce, and web. We build influencer programs the way relationships actually last: clear expectations, fair and prompt pay, creative trust, and steady contact between campaigns. The result is content creators are proud to post and audiences are willing to believe.
We vet creators by audience fit and content honesty, not vanity follower numbers, so partnerships actually move your goals
We handle briefs, contracts, usage rights, and timely payment so creators want to work with you again
Real questions people ask Dcrayons about long-term influencer relationships. Honest answers, no jargon.
Repeat partnerships read as genuine endorsement because the creator's audience sees a consistent connection rather than a single paid mention. Familiarity also makes briefing faster, content stronger, and rates more predictable over time. One-off posts can spike reach but rarely build the trust that drives considered purchases.
Start with audience fit: does their following match who you actually sell to, and do they engage in a way that feels real. Then review how they have handled past paid work, whether their values align with your brand, and the quality of their comments over raw follower counts. A genuine fit you can grow with beats a large account that promotes everything.
Give a clear brief on the key messages, claims to avoid, and disclosure rules, then leave the execution to the creator. People sound fake reading a brand script, and their audience can tell, which undercuts the whole point of using a creator. Approve the angle and the must-say facts, not every word.
Agree rates and deliverables in writing, confirm usage rights and exclusivity terms up front, and pay invoices on the date you promised. Some brands add retainers, affiliate commission, or early product access for ongoing partners. Fair, on-time payment is the single biggest factor in whether a good creator keeps working with you.
Stay in genuine contact: share product news, send new releases before they are public, ask for honest feedback on ideas, and engage with their organic posts. This keeps you top of mind and signals you see them as a partner, not a media buy. Creators reward that by giving you first refusal and sharper, more committed content.
Look beyond reach to engagement quality, audience sentiment, repeat collaborations, and what people actually do on your site after seeing the content. Trackable links, discount codes, and on-site behaviour connect creator activity to real outcomes. Over time, the clearest sign of a healthy program is creators choosing to keep working with you.
A free, no-obligation readout and a 90-day plan to improve.