A digital marketing agency that runs campaigns and tracks what they returned
Every strong case study starts with the goal the brand set: awareness, a product launch, a discount-code conversion push, or content the brand can reuse in ads. Look for the brief before you look at the view count, because a campaign that hit 2 million views but missed its sales goal is not a success. The goal tells you whether the numbers shown actually matter.
Working campaigns almost always pair a creator whose regular audience matches the product, not the creator with the biggest following. Read the case study for why that creator was chosen: their niche, their comment quality, and how often they post the category. Mismatched fit is the most common reason a paid post underperforms even with strong reach.
Note whether the win came from a Reel, a long-form YouTube review, a Story with a swipe-up, or a static carousel, and what the creator was asked to say. The best case studies show the exact hook, the product demo, and the single clear action the viewer was told to take. Format and call to action explain most of the gap between a post that converts and one that just gets likes.
Honest case studies tie outcomes to a tracking method: a unique discount code, a UTM link, a landing page, or a lift study. If a case study only reports views and likes with no link to sales or sign-ups, treat it as a reach story, not a results story. Knowing how a result was tracked is what lets you repeat it.
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“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
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“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
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“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
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“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
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“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our headquarters in Delhi and a US entity. We work across SEO, PPC, social, content, e-commerce, and web, which means an influencer campaign does not sit on its own. We set the goal first, choose creators for fit, brief them clearly, and tie every campaign to a way of tracking what it returned, so you learn something usable whether the post is a win or a miss.
We plan campaigns around a stated goal and a tracking method (codes, UTMs, or landing pages) so the result is something you can actually measure
We match creators by audience fit and category history, not follower count alone, and we brief them in plain language with one clear call to action
Real questions people ask Dcrayons about influencer campaign case studies. Honest answers, no jargon.
A campaign is a success when it meets the goal set in the brief, not when it simply gets high views. If the goal was sales, success is measured through a discount code, a tracked link, or a landing page. Reach and likes are inputs, not outcomes, so a real case study connects the content to a business result.
Start with the goal, then check creator fit, then the content format and call to action, and finally how the result was measured. If any of those four pieces is missing, the case study is incomplete. The most common gap is a result reported in views with no link to sales or sign-ups.
It depends on the goal. Micro-influencers often show stronger engagement and conversion within a tight niche, which suits product launches and direct response. Larger creators usually fit awareness goals where broad reach is the point. The better question is audience fit, not follower count.
Common methods are unique discount codes per creator, UTM-tagged links, dedicated landing pages, and affiliate links. For awareness goals, brands may use reach, saves, and brand-lift surveys instead of direct sales. A case study should name the method it used so you can judge the numbers.
The usual reasons are a mismatch between the creator's audience and the product, a weak or missing call to action, or a goal that was never defined before launch. High reach with no clear action rarely converts. Failures are useful when the case study explains which of these caused the miss.
Yes, and the strongest campaigns plan for this from the brief. A post that performs can be licensed and run as a paid social ad, embedded on a product page, or repurposed into review content for SEO. Reuse is one of the clearest signs a brand treated the campaign as a system rather than a one-off.
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