A digital marketing agency that handles the strategy, the creator relationship and the launch in one place.
Co-creation only works when the influencer genuinely uses the category and has credibility in it. A skincare creator who has talked about ingredients for years can shape a real formula; a generalist with a large audience cannot. Vet their existing content, audience questions and past brand work before any product conversation starts.
Decide early how deep the involvement goes: naming and packaging only, or formula, features and product roadmap. Put ownership of the resulting product, the name and the creative assets in writing, along with what happens if the partnership ends. This is the document that prevents disputes when the product sells well.
Bring the creator into sampling, prototype rounds and naming decisions instead of presenting a finished item for sign-off. Let them test it, react honestly and request changes, and capture that process for behind-the-scenes content. Audiences can tell the difference between a real co-created product and a rebranded existing one.
Agree whether the creator earns a flat fee, a revenue share, or a hybrid, and tie it to a launch calendar both teams build. Sequence teasers, the development story and the drop across the creator's channels and the brand's owned channels. Keep them involved in restocks and follow-up batches so the product has a life beyond the first announcement.
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“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
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“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
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“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
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“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
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“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
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“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Co-creation sits between brand strategy, product development and influencer marketing, which is why it often stalls when handled by separate teams. Dcrayons works on the planning, the creator partnership and the launch as one project, so the product, the story and the channels line up. We are honest about what a partnership can and cannot do, and we build the campaign around a product people actually helped make.
Founded in 2016, with a Delhi HQ and a US entity, working across SEO, PPC, social, content, e-commerce and web
We help shortlist and vet creators on category fit and audience trust, not just reach
Real questions people ask Dcrayons about influencer product co-creation. Honest answers, no jargon.
It is a partnership where a brand and an influencer design a product together rather than the creator simply promoting a finished item. The creator can influence the formula, features, naming, packaging or positioning, and usually shares in the launch and sometimes the revenue. The aim is a product the creator can credibly stand behind because they helped build it.
In a normal campaign, the product exists and the creator is paid to promote it. In co-creation, the creator is involved before the product is finished and helps shape what it becomes. That deeper involvement usually means a longer timeline, a different contract, and often a revenue share instead of a one-time fee.
Start with category fit and audience trust rather than follower count. Look for a creator who already talks about and uses the product category, whose audience asks them for recommendations, and whose values match the brand. A smaller, deeply trusted creator in the right niche often outperforms a larger generalist for co-creation.
Common models are a flat development fee, a revenue share on sales, or a hybrid of both. A revenue share keeps the creator invested in the product's long-term performance, while a flat fee is simpler for one-off launches. Whichever you choose, agree the terms, the reporting and the duration in writing before development begins.
That has to be decided and documented before work starts, because it is the most common source of disputes. The agreement should cover who owns the product itself, the name, the creative assets, and what happens to each if the partnership ends. Clear ownership terms protect both the brand and the creator once the product succeeds.
It depends on the product, since a co-created piece of content or a digital product moves faster than a physical product that needs formulation, sampling and manufacturing. Physical goods can take several months across prototyping, feedback rounds, production and launch planning. Build the timeline around real development milestones, not just the launch date.
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