A digital marketing agency working across social, content, and paid since 2016
We shortlist creators whose audience overlaps with your buyers, not just anyone with a large follower count. Vetting checks real engagement, comment quality, audience location and age, and past brand work for any conflicts. A nano or micro creator with a tight, relevant audience often outperforms a celebrity account for direct response.
Each creator gets a brief covering the core message, must-say points, things to avoid, disclosure rules, and the deliverable format and timeline. We leave room for the creator's own voice because audiences trust their style, not a script read word for word. The brief also locks how long you can reuse the content and where.
We negotiate flat fees, gifting, affiliate commission, or a mix, then put it in a simple agreement. The contract states deliverables, posting dates, approval steps, FTC and ASCI disclosure requirements, and whether you can run the content as paid ads. Getting usage rights in writing up front avoids paying again later to boost a post.
Every collaboration gets a unique discount code, UTM link, or affiliate tag so you can see real clicks, sales, and cost per result. We watch saves, shares, and comments as early signals, then judge the partnership on revenue and reach against spend. Strong creators get repeat deals; weak fits are cut.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our head office in Delhi and a US entity, working across SEO, PPC, social, content, e-commerce, and web. We treat influencer collaborations as a measured channel, not a vanity exercise: clear briefs, signed terms, proper disclosure, and tracking that ties spend to outcomes. Because we also run paid social and content, we can put the best creator content behind ads and weave it into the rest of your marketing.
We pick creators on audience fit and engagement quality, not follower count alone
Every deal has a written brief and agreement covering deliverables, disclosure, and usage rights
Real questions people ask Dcrayons about influencer collaborations. Honest answers, no jargon.
Cost depends on the creator's reach, the platform, the deliverables, and the usage rights you need. Nano and micro creators may work for gifting or a few thousand rupees per post, while larger accounts charge much more per piece. We scope a budget around your goals and split it across several creators rather than betting it all on one name.
For most direct-response goals, several smaller creators tend to give better engagement and a lower cost per result than one large account. Micro and nano creators usually have tighter, more trusting audiences. A bigger name can help when the goal is broad awareness or credibility, so we often blend both.
We give each creator a unique discount code or trackable link so clicks and sales can be attributed to them. Alongside that we look at reach, saves, shares, and comment quality as early signals. The partnership is judged on results against what it cost, not on likes alone.
Yes. Indian guidelines from ASCI and rules like the FTC in the US require creators to clearly label paid or gifted content, for example with a paid partnership tag or a clear hashtag. We build disclosure requirements into every brief and contract because hidden ads risk penalties and break audience trust.
By default the creator owns the content they post, so reuse rights have to be agreed in writing. Our agreements state whether you can repost the content, run it as a paid ad, and for how long. Settling this up front avoids paying extra later to use a post you already funded.
We start from your buyer profile, then search by topic, platform, and location and review each creator's content, comments, and audience makeup. We check engagement is genuine and look for any competing brand deals or off-brand history. Only creators who pass that vetting reach your shortlist.
A free, no-obligation readout and a 90-day plan to improve.