A digital marketing agency that builds for long sales cycles, not quick clicks
In B2B, three to seven people usually weigh in on a purchase, and each one searches differently. We map the roles involved, the questions each asks at the awareness, evaluation, and decision stages, and the terms they actually type. That map becomes the backbone for keyword targeting, content topics, and the way we segment campaigns.
High-intent searches like comparison, pricing, and integration queries sit closest to a sale, so we prioritise them in both organic content and paid search. We build problem and solution pages that match how buyers describe their situation, then run paid campaigns on the terms worth paying for. The goal is to be present when someone is actively scoping a vendor.
Most B2B buyers research long before they fill a form, so we use LinkedIn targeting by job title, industry, and company size alongside useful content such as guides, case write-ups, and comparison pages. This keeps you visible to people who are not searching yet but match your ideal customer. We pair gated and ungated assets so you capture leads without hiding everything behind a form.
A lead that sales cannot act on is a cost, not a result, so we score leads, route them to the right owner, and track what happens after the form. We connect forms to your CRM, define what counts as a qualified lead with your sales team, and report on cost per qualified lead and pipeline created. That feedback loop tells us which channels and topics to scale and which to cut.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
B2B lead generation is slower and more deliberate than consumer marketing, and that shapes how we work. We spend time understanding your product, your sales process, and who signs off on a purchase before we write a single ad or page. From there we run the channels that fit your buyers, keep the message consistent across them, and review results with you on a regular cadence so the program improves over time.
Founded in 2016, with a Delhi headquarters and a US entity, so we support B2B clients selling in India and abroad
One team across SEO, paid search, LinkedIn, content, and web, so your channels work from a single plan instead of in silos
Real questions people ask Dcrayons about b2b lead generation. Honest answers, no jargon.
B2B sales cycles are longer and involve several decision-makers, so marketing has to reach a whole buying committee rather than one shopper. Volumes are lower but each lead is worth more, so the focus shifts from broad reach to precise targeting and qualification. Content also needs more depth because technical and procurement reviewers scrutinise it before a deal moves forward.
SEO and paid search capture buyers who are already looking for a solution, which makes them strong for high-intent leads. LinkedIn works well for reaching decision-makers by job title and company before they start searching. Most B2B programs combine search to capture demand with LinkedIn and content to build it, then use email to nurture leads through a long cycle.
Paid search and LinkedIn can generate leads within the first few weeks once campaigns are live and tracking is in place. SEO and content take longer, often a few months, because rankings and authority build gradually. B2B sales cycles also mean a lead may take weeks or months to become a closed deal, so we report on pipeline stages, not just first contact.
A qualified lead is one your sales team agrees is worth pursuing, usually based on fit with your ideal customer and a real signal of interest. We define this with your sales team up front, covering criteria like industry, company size, role, and the action they took. Defining it early keeps marketing and sales measuring the same thing and avoids passing leads that go nowhere.
Gating works when the asset is valuable enough that a buyer will trade contact details for it, such as a detailed guide or template. But gating everything hides content from search engines and from buyers doing early research, which costs you visibility. We usually mix ungated content that earns rankings and trust with a smaller set of gated assets built to capture leads.
We track cost per qualified lead and pipeline created, then connect those to closed deals through your CRM where the data allows. Because B2B cycles are long, we also watch leading indicators like qualified leads per channel and progression through the funnel. This shows which channels and topics deserve more budget well before the final revenue lands.
A free, no-obligation readout and a 90-day plan to improve.