A content partner that treats honesty as part of the deliverable, not an afterthought.
Every benefit, statistic, and comparison in your content should trace back to a real source you can show on request. Avoid absolute words like best, guaranteed, or number one unless you hold evidence for them. When you cite research or data, link to the original study rather than a second-hand summary.
Label advertorials, affiliate links, gifted products, and influencer partnerships clearly and close to the content itself, not buried in a footer. A reader should know within the first few seconds whether money or product changed hands. This keeps you aligned with the ASCI code in India and FTC rules in the US.
Collect only the personal data you actually need, explain why you are collecting it, and get genuine opt-in for marketing emails rather than pre-ticked boxes. Honour unsubscribe requests quickly and store contact data securely. This matters under India's DPDP Act and the GDPR for any audience you reach in Europe.
Use licensed or original images, attribute quotes correctly, and never edit a testimonial in a way that changes its meaning. Real reviews from real customers, shown with their permission, carry far more weight than invented praise. If you use stock or AI-assisted assets, make sure they do not misrepresent your actual team, results, or product.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run content, SEO, and social programmes since 2016 from our Delhi headquarters, with a US entity for international clients. We treat ethical content as a practical discipline: accurate claims, clear disclosure, honest reviews, and responsible data handling on every brief. The result is content that earns trust with readers and holds up to scrutiny from regulators and search engines alike.
We fact-check claims and keep a source for every statistic before anything goes live
We write disclosure language for sponsored, affiliate, and influencer content so it reads clearly and meets ad-code rules
Real questions people ask Dcrayons about ethical content marketing. Honest answers, no jargon.
It means producing content that is truthful, transparent, and respectful of your audience. In practice that covers accurate claims you can prove, clear disclosure of any paid or sponsored placement, honest use of reviews and testimonials, and consent-based handling of personal data. The goal is content that informs and persuades without misleading anyone.
Yes. In India the ASCI code requires clear labelling of advertising and influencer content, and in the US the FTC requires disclosure of any material connection such as payment or free products. The disclosure should be obvious and placed near the content, not hidden in fine print or a footer. Treat it as a default for every paid placement, gifted product, or affiliate link.
Using AI as a drafting tool is not unethical in itself, but publishing unedited, unverified AI output is a real risk. AI can invent statistics, misattribute quotes, and produce thin pages that Google now deprioritises. The ethical approach is human review of every claim and a real person accountable for accuracy before anything is published.
Collect only the data you need, tell people why you are collecting it, and use genuine opt-in rather than pre-ticked boxes for marketing. Make unsubscribing easy and act on those requests promptly. Under India's DPDP Act and the GDPR for European audiences, consent and purpose limitation are legal requirements, not just good manners.
You can trim a testimonial for length, but you cannot change its meaning, invent praise, or remove context that alters how it reads. Always use real feedback from real customers with their permission. Fabricated or heavily distorted reviews can breach advertising codes and damage trust if discovered.
The frequent ones are unprovable claims such as best or guaranteed, undisclosed sponsored or affiliate content, fake or edited reviews, using images and quotes without permission, and collecting personal data without clear consent. Each of these can breach advertising rules and erode audience trust. Building simple checks into your workflow prevents most of them.
A free, no-obligation readout and a 90-day plan to improve.