A measurement approach built on traceable results, not vanity numbers.
Decide what the collaboration is meant to do: build awareness, drive traffic, grow followers, or generate sales. Pick one or two primary metrics that match that goal and record where you stand today, so you have something to measure the result against. Without a baseline, any number after the campaign is impossible to read fairly.
Give each creator a unique discount code, a UTM-tagged link, or a dedicated landing page. This separates the traffic and sales they drove from your other channels and from each other. When two creators run at the same time without distinct tags, you cannot tell which one actually moved the numbers.
Look past raw views to the engagement rate against follower count, the share of saves and shares versus passive likes, and the tone of the comments. A smaller creator with a genuinely active audience often outperforms a large account with thin engagement. Watch for sudden follower spikes or generic comments, which can signal inflated or bought reach.
Put the full cost of the partnership against what it returned: cost per click, cost per acquisition, or revenue per rupee spent where sales are the goal. Factor in usage rights, product gifting, and your team's time, not just the fee. Use the result to decide whether to re-book the creator, renegotiate, or move the budget elsewhere.
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“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
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“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
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“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our head office in Delhi and a US entity. We treat influencer collaborations as a measurable channel: define the goal up front, tag each creator's activity, and report on what can be traced rather than what looks impressive. That means honest reporting, including when a collaboration did not earn its cost, so the next round of spend is better informed.
We set goals and tracking before a campaign goes live, so every creator's contribution can be measured separately
We use unique codes, UTM links, and dedicated pages to tie reach and engagement back to real traffic and sales
Real questions people ask Dcrayons about influencer marketing. Honest answers, no jargon.
It depends on the goal you set. For awareness, track reach, impressions, and engagement rate against follower count; for traffic, track clicks through a tagged link; for sales, track conversions and revenue tied to a unique code or landing page. The most reliable signals are ones that can be traced back to a specific creator rather than your channels as a whole.
Give each creator a distinct tracking method: a unique discount code, a UTM-tagged link, or a dedicated landing page. This lets you attribute the traffic and sales they drove without confusing them with paid ads, organic search, or another creator running at the same time. If you skip this step, you are left guessing which activity caused the change.
On their own, no. Views and likes show that a post was seen, but not whether it moved anyone to act or whether the audience was genuinely interested. A better read is engagement rate relative to follower count, the share of saves and shares, and whether comments are specific and on-topic rather than generic.
Look for engagement that does not match the follower count, such as a large account getting very few comments or only generic ones. Sudden follower jumps, a high share of inactive or bot-like accounts, and comments unrelated to the post are warning signs. Asking for a screen-recording of the creator's audience and engagement data from inside their app helps confirm the numbers are real.
Add up the full cost of the partnership, including the fee, gifted product, usage rights, and your team's time, then compare it to the measurable return such as tracked sales or qualified traffic. Express it as cost per click, cost per acquisition, or revenue per rupee spent depending on your goal. Be honest about what cannot be traced, and do not credit the creator for results that came from other channels.
Allow enough time for the full effect to play out, which usually means a few weeks rather than a few days. Some results, like a sales spike from a discount code, appear quickly, while awareness and consideration build more slowly and may show up as branded search or return visits later. Set the measurement window when you set the goal, so you are not judging the campaign too early or too late.
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