An agency that treats this as an emerging channel, with honest expectations
Roblox and Fortnite reach younger gaming audiences at scale, while Decentraland and Sandbox suit Web3 and collector-led brands. Pick the world your buyers already spend time in before you pick a creator. The wrong platform makes even a strong creator partnership fall flat.
Metaverse creators are often builders and developers, so a brief is closer to a product spec than a content calendar. Define the experience, the branded items or wearables, and any in-world events, then agree who owns the build files. Treat the creator as a co-developer of a space, not a billboard.
A feed post disappears in a day, but a world, game or wearable can keep earning attention for months. Plan for entry points, a clear reason to stay, and something people can take with them, such as a free wearable or an avatar item. Persistence is the real advantage of these spaces over conventional social posts.
Impressions matter less here than minutes spent, return visits, items claimed or equipped, and event attendance. Set up tracking inside the experience and through linked landing pages before launch, since most platforms do not hand you this data automatically. Decide your success metrics in writing before any spend is committed.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Metaverse influencer marketing is still a young channel, and we treat it that way. Rather than promise guaranteed outcomes, we help you choose the right platform, structure creator partnerships that produce something lasting, and measure what people actually do once they arrive. Where a conventional social or content campaign is the smarter spend, we will say so plainly.
We have run digital marketing across SEO, PPC, social, content, e-commerce and web since 2016, so creator strategy sits inside a full plan rather than as a standalone experiment.
We are honest about what is proven and what is still early; metaverse activations are tested against clear behavioural metrics, not vanity reach.
Real questions people ask Dcrayons about metaverse influencer marketing. Honest answers, no jargon.
It is partnering with creators inside persistent 3D virtual worlds such as Roblox, Fortnite, Decentraland or VRChat to reach their audiences. Instead of a sponsored feed post, the output is usually a branded experience, a playable world, an in-world event, or a wearable or avatar item people can collect. The creator often builds the activation as much as they promote it.
On Instagram or YouTube, a creator publishes content that their followers view, and reach is the main currency. In the metaverse, people enter a space and spend time there, so the activation is interactive and can persist for months. Success is measured by time-in-world, return visits and items claimed rather than likes or views.
Roblox and Fortnite are the largest by active users and suit brands reaching younger gaming audiences. Decentraland and The Sandbox fit Web3, collector and crypto-native brands, while VRChat suits immersive VR communities. The right choice depends on where your buyers already spend time, not on which platform gets the most press.
No. Most major platforms, including Roblox, Fortnite and Decentraland, run on phones, browsers and desktop, so a headset is optional for both creators and audiences. VR-only spaces such as VRChat are the exception. Building for non-headset access usually reaches a far larger audience.
You track behaviour inside the experience and through linked landing pages: minutes spent, repeat visits, event attendance, and items claimed or equipped. These metrics must be set up before launch, because platforms rarely provide them automatically. We agree the success measures in writing before any spend so results can be judged fairly afterwards.
It can be, if your audience already spends time in these spaces and you have a reason to build something lasting there. For many brands, conventional social, content or paid campaigns still deliver better value today, and we will tell you when that is the case. We treat the metaverse as an emerging channel to test deliberately, not a guaranteed win.
A free, no-obligation readout and a 90-day plan to improve.