A digital marketing agency that treats creator sourcing as research, not a numbers grab
Start with who you want to reach and what they care about, then find creators who already talk to those people. A skincare brand wants creators whose comments are full of skincare questions, not a generic lifestyle account that happens to be the right size. Write down the niche, the language, the city or region if it matters, and the kind of content you want associated with your product before you search for a single name.
On Instagram and TikTok, search niche hashtags and location tags, then open the accounts that recurring real creators interact with. Use the platform's own creator or collaboration tools where available, check who your existing happy customers already follow, and look at who comments thoughtfully on larger creators in your space. Keep a simple sheet of handles, follower counts, niche, contact method and a note on why each one fits.
This is where most shortlists get cut. Read the comments to see if they are real conversation or one-word and emoji spam, check that likes and comments are roughly proportional to follower count, and look for sudden follower jumps that suggest bought growth. Ask any serious candidate for a screenshot of their audience demographics and recent reach so you confirm their followers match your target market and country.
Send a short brief with the goal, the key message, what they must disclose, and what they are free to say in their own voice, since their voice is the reason their audience trusts them. Agree on deliverables, usage rights, timing and payment in writing, and use a unique discount code or tracked link per creator. After the campaign, keep the creators who drove real saves, clicks or sales and build a repeatable roster instead of starting from zero each time.
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“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our head office in Delhi and a US entity, working across SEO, PPC, social, content, e-commerce and web. Influencer sourcing sits inside that broader picture, so the creators we bring you are chosen to support the same goals as the rest of your marketing. We focus on finding the right smaller creators, confirming their audience is real, and setting up the campaign so you can measure what it returned.
We shortlist creators against your actual audience and niche, then verify engagement and audience quality before recommending anyone
We handle outreach, briefs, usage rights and payment terms so the campaign runs cleanly and you keep the rights you paid for
Real questions people ask Dcrayons about find micro influencers. Honest answers, no jargon.
A micro influencer is usually a creator with roughly 10,000 to 100,000 followers. They sit between nano influencers, who have under about 10,000 followers, and larger mid-tier and macro influencers. The appeal is that they often have a focused niche and a more engaged, conversational audience than very large accounts.
Start on the platform where your audience spends time and search niche hashtags, location tags and the comment sections of larger creators in your space. Check who your existing customers already follow, since they are often the best source. Platform creator tools and influencer marketplaces can speed up sourcing, but you still need to verify each account yourself.
Read the comments to see if they are genuine conversation rather than one-word or emoji spam, and check that likes and comments are roughly proportional to the follower count. Watch for sudden follower spikes that suggest bought growth. For serious candidates, ask for a screenshot of their audience demographics and recent reach so you can confirm their followers match your target market.
Rates vary widely by platform, niche, deliverable and the creator's region, so there is no single number. Pricing is usually negotiated per post, per video or per campaign, and some creators will work in exchange for product when the audience fit is strong. Always agree the deliverables, usage rights and payment in writing before any content goes live.
It depends on your budget and goal, but many brands prefer several micro influencers over one larger creator because the spread reaches more pockets of a niche. Start with a small group you can brief and track properly, see which creators drive real saves, clicks or sales, then keep the ones that performed. Building a repeatable roster beats sourcing from scratch every campaign.
Not always better, just different. Micro influencers tend to have a tighter niche and more engaged audiences, which suits awareness and trust within a specific community. Larger influencers give broader reach but often lower engagement and higher cost, so the right choice depends on whether your goal is depth in a niche or wide visibility.
A free, no-obligation readout and a 90-day plan to improve.