A digital marketing agency that understands hotel revenue, not just hotel websites.
We map where bookings actually come from: OTAs, your own website, metasearch, GDS, walk-ins, and corporate. Then we check rate parity across Booking.com, Expedia, and your direct site, because a higher or undercut rate on a third party quietly pushes guests away from your own booking engine. The goal is an honest baseline of cost per channel before spending a rupee on ads.
Most guests find a hotel on an OTA, then search the property name to compare. We make sure your own site loads fast, shows live availability, matches or beats the OTA price, and ranks for that branded search. Metasearch placement on Google Hotel Ads and Trivago, plus a clean booking engine, turns that comparison moment into a commission-free reservation.
A wedding lead, a corporate stay, and a weekend leisure trip need different messages and different rates. We segment campaigns across Google, Meta, and email by occasion and lead time, and shape offers around your low-occupancy dates instead of discounting peak nights you would have sold anyway. Local SEO and review management keep you visible when travellers search your city or area.
We track the numbers that decide a hotel's year: occupancy, average daily rate, RevPAR, direct booking share, and cost of acquisition per channel. Reporting ties marketing spend back to confirmed and stayed bookings, not just form fills. That lets us shift budget toward the channels and seasons that actually move revenue.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Real questions people ask Dcrayons about hotel sales and marketing. Honest answers, no jargon.
It covers everything that drives reservations and protects rate: your website and booking engine, OTA and metasearch listings, paid search and social campaigns, email to past guests, corporate and group sales, and review management. The aim is to grow occupancy and average daily rate while controlling how much each booking costs. Good hotel marketing balances visibility on third-party channels with a strong direct booking path.
You reduce OTA dependence by making the direct channel the better choice for guests who already found you. That means a fast booking engine, rate parity or a small direct-only perk, branded search ads so you own your own name, and metasearch placement on Google Hotel Ads. OTAs still matter for first discovery, so the goal is shifting repeat and ready-to-book guests to your own site, not removing OTAs entirely.
An OTA like Booking.com or Expedia takes the reservation and charges a commission. Metasearch sites like Google Hotel Ads and Trivago compare prices across channels and send the guest to whoever they pick, which can be the OTA or you. A direct booking happens on your own website and carries no third-party commission, so winning more of those is usually the biggest lever on profit.
The core metrics are occupancy, average daily rate, and RevPAR, which combines the two into revenue per available room. On the marketing side, watch direct booking share, cost of acquisition per channel, and the ratio of direct to OTA revenue. Tracking these together stops you from celebrating cheap clicks that never turn into stayed nights.
Paid search, metasearch, and OTA optimisation can shift bookings within the first few weeks because they target guests already searching. SEO, content, and review building take longer, often a few months, since they grow your visibility for non-branded searches over time. Results also depend on your season, so a plan should map quick paid wins onto your low-occupancy dates first.
Yes. Dcrayons works with city and business hotels, leisure resorts, and boutique properties, adjusting the channel mix and messaging to each. A business hotel may lean on corporate and weekday demand, while a resort needs leisure, wedding, and weekend campaigns shaped around its calendar. Founded in 2016 with teams in Delhi and a US entity, we support properties in India and abroad.
A free, no-obligation readout and a 90-day plan to improve.