A digital marketing agency that respects how regulated industries actually operate.
Pharma marketing has distinct audiences with different needs: prescribing healthcare professionals, patients and caregivers, hospital and pharmacy buyers, and international B2B partners. Each needs its own message, channel, and proof. We map these first so spend and content go where the actual decision is made, instead of one campaign trying to speak to everyone.
Doctors, patients, and procurement teams search for conditions, molecules, formulations, and suppliers. We structure SEO and content around those genuine queries with medically accurate, reviewed copy. This builds steady organic traffic and authority over time, which matters more in pharma than short bursts of paid reach.
Google and Meta restrict prescription drug promotion and often require advertiser certification, while India's advertising codes limit what can be claimed to the public. We plan campaigns that stay compliant, focusing paid budget on permitted categories, OTC products, corporate and B2B reach, and HCP-targeted placements where allowed.
Trust drives every pharma decision, so the content has to be accurate and verifiable. We work with your regulatory and medical teams to keep claims defensible, cite sources properly, and present approvals, certifications, and capabilities clearly. Credible content converts better and protects the brand from compliance risk.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our headquarters in Delhi and a US entity for international work. Pharmaceutical marketing rewards patience, accuracy, and channel discipline more than volume, so we plan around your audiences and the rules that govern them before we spend a rupee. The aim is steady, compliant growth in visibility and qualified enquiries that your regulatory team can stand behind.
We separate HCP, patient, and B2B audiences and build a distinct plan for each, rather than one generic funnel
We plan paid and organic work around advertising restrictions and Indian promotion rules, so campaigns do not get rejected or create compliance risk
Real questions people ask Dcrayons about pharmaceutical digital marketing. Honest answers, no jargon.
Yes, but within limits. You cannot openly promote prescription drugs to the public in India, and platforms like Google and Meta restrict drug advertising and often require certification. Corporate marketing, OTC products, B2B reach, HCP-targeted work, and educational content are all workable when planned around these rules.
Usually four: healthcare professionals who prescribe, patients and caregivers who research, hospital and pharmacy buyers, and B2B or export partners. Each makes decisions differently and responds to different channels and messages. The first job is to plan separately for each rather than blending them into one campaign.
Yes, and it tends to suit the industry well. Doctors, patients, and procurement teams search for conditions, molecules, and suppliers, so accurate, well-structured content earns steady organic visibility. Because pharma decisions hinge on trust, the durable authority that good SEO builds often outperforms short paid bursts.
Generally no, not directly to the public. Prescription drug promotion to consumers is restricted in India, and major ad platforms limit it heavily. Paid budget is better spent on permitted categories such as OTC products, corporate and recruitment campaigns, B2B and export reach, and HCP-targeted placements where the platform allows them.
We work alongside your regulatory and medical teams rather than around them. Claims are kept accurate and defensible, sources are cited properly, and approvals or certifications are presented clearly. Nothing goes live that your compliance team has not reviewed, which protects both growth and the brand.
Paid campaigns in permitted categories can generate enquiries within weeks, while SEO and content authority build over several months. Pharma rewards consistency, so the realistic expectation is gradual gains in visibility and qualified leads rather than an overnight jump. We set timelines per channel at the start so expectations stay honest.
A free, no-obligation readout and a 90-day plan to improve.