A digital marketing agency that has run paid social since 2016
Before you build anything, link your Instagram professional account to your Meta Business Portfolio and confirm a connected Facebook Page. Then go to Ads Manager and click Create. The three levels you will work through are Campaign, Ad set, and Ad, so it helps to know which setting lives where.
At the campaign level you pick one objective: Awareness, Traffic, Engagement, Leads, App promotion, or Sales. Your choice changes which optimisation and conversion options appear later, so match it to the action you actually want, such as profile visits, website clicks, or purchases. Name the campaign clearly and decide between Advantage+ campaign budget or budgets set per ad set.
The ad set controls who sees the ad and where. Set your daily or lifetime budget and schedule, define the audience by location, age, interests, or a Custom or Lookalike audience, then handle placements. To run on Instagram specifically, switch off Advantage+ placements and manually select Instagram surfaces like Feed, Stories, Reels, and Explore.
At the ad level choose the format (single image, video, carousel, or collection) and select the Instagram account as the identity that posts it. Upload creative sized for each placement, write your primary text and headline, add a call-to-action button and destination URL, then preview how it looks in each Instagram spot. Review for errors and click Publish to send it for review.
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Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our head office in Delhi and a US entity. We work across SEO, PPC, social, content, e-commerce, and web, which means an Instagram campaign can connect to the rest of your funnel instead of standing alone. If you would rather run ads yourself, the steps above are enough to launch; if you want help with audience strategy, creative, and measurement, our team can manage the account with you.
We set up campaigns inside your own Meta Business account, so you keep ownership of the ad account, audiences, and pixel data.
We match the objective and placements to your goal rather than running every ad everywhere, which keeps spend focused.
Real questions people ask Dcrayons about instagram business ads in meta ads manager. Honest answers, no jargon.
In most cases yes. Meta Ads Manager ties Instagram ads to a Business Portfolio that includes a connected Facebook Page, and the Page often serves as part of the ad identity. You can run some ads using only the Instagram account as the identity, but having a linked Page avoids setup blocks and unlocks more placement and objective options.
You can boost an existing post directly from the Instagram app, which is the quickest route. Ads Manager gives you far more control over objectives, audiences, placements, budgets, and creative formats, so it is the better tool for anything beyond a simple boost. This guide focuses on the Ads Manager method.
At the ad set level, turn off Advantage+ placements and switch to manual placements. Then deselect all Facebook and Audience Network surfaces and keep only the Instagram ones you want, such as Feed, Stories, Reels, or Explore. Saving with only Instagram checked keeps delivery on Instagram.
Meta sets low daily minimums per ad set, often around a few US dollars or the local equivalent, and the exact floor depends on your objective and currency. Ads Manager will warn you if your budget is below the allowed minimum. In practice, give the ad set enough budget to exit the learning phase and gather meaningful results.
Use 1080x1080 (1:1) or 1080x1350 (4:5) for Feed, and 1080x1920 (9:16) full-screen vertical for Stories and Reels. Keep important text and logos away from the top and bottom of vertical creative so buttons and profile labels do not cover them. Uploading separate assets per placement looks better than one stretched file.
Most ads are reviewed within about 24 hours, though many clear faster and some take longer during high volume or manual checks. The status shows as In review until it changes to Active or Rejected. If an ad is rejected, Ads Manager explains which policy it failed and you can edit and resubmit.
A free, no-obligation readout and a 90-day plan to improve.