A digital marketing agency that manages PPC across search, shopping, and display for businesses of different sizes.
Group your keywords by what the searcher actually wants. Someone typing "buy running shoes online" is ready to purchase, while "best running shoes for flat feet" is still researching. Build separate ad groups and tailor the message to each stage so your spend follows real buying intent.
You cannot improve what you cannot measure. Install the Google Ads conversion tag and link Google Analytics so every form fill, call, and purchase is attributed to the campaign that drove it. Without this, you are bidding blind and optimising on clicks instead of customers.
The page a click lands on should answer the exact promise of the ad and make the next step obvious. Keep the headline consistent with the ad copy, remove distractions, and put one clear call to action above the fold. A relevant landing page also raises your Quality Score, which lowers what you pay per click.
Check the search terms report regularly to see the real queries triggering your ads. Add irrelevant or low-intent terms as negative keywords so your budget stops funding clicks that never convert. This single habit often removes a large share of wasted spend within the first weeks.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run paid search since 2016, and the accounts that perform are the ones where strategy, landing pages, and tracking are handled together rather than in isolation. Because our PPC, SEO, web, and e-commerce teams sit under one roof, we can fix the landing page that is hurting conversions or the product feed that is limiting shopping ads, not just adjust bids. We aim to make the account legible to you so the spend always has a reason behind it.
Founded in 2016 with a Delhi headquarters and a US entity, so we work across Indian and international accounts
PPC sits alongside our SEO, content, e-commerce, and web teams, so campaigns connect to the pages and products behind them
Real questions people ask Dcrayons about google ads guide. Honest answers, no jargon.
Set a budget you can sustain for at least two to three months, since the first weeks are about gathering data, not immediate profit. A useful starting point is your average customer value multiplied by how many sales you want to test against, then divide that across your top keywords. Avoid spreading a small budget across too many campaigns, as none will collect enough data to optimise.
Clicks without conversions usually point to a mismatch between the ad and the landing page, or to broad keywords attracting the wrong audience. Check your search terms report for irrelevant queries, confirm conversion tracking is firing correctly, and make sure the landing page delivers on the ad's promise with a clear next step. Slow page load and unclear calls to action are common culprits.
Quality Score is Google's rating of how relevant your keywords, ads, and landing page are to a search, scored from one to ten. A higher score generally means you pay less per click and rank in better positions for the same bid. You improve it by tightening keyword-to-ad relevance, writing copy that matches the query, and sending traffic to a focused, fast landing page.
Exact and phrase match give you tighter control over which searches trigger your ads, which is safer when budgets are limited. Broad match can find new converting queries but needs strong negative keyword lists and conversion data to stay efficient. Many accounts start with phrase and exact match, then test broad match once tracking and negatives are solid.
You can see clicks and early signals within days, but reliable results usually take a few weeks as the account gathers conversion data and you cut wasted spend. The first month is largely about learning which keywords, ads, and audiences perform. Expect meaningful optimisation from month two onward once there is enough data to act on.
Yes, small budgets can work when they are focused on a narrow set of high-intent keywords and a specific service area or product. The key is to avoid competing on broad, expensive terms and instead target searches close to the point of purchase. Tight geographic targeting, negative keywords, and a single strong landing page help a modest budget go further.
A free, no-obligation readout and a 90-day plan to improve.