A digital marketing agency that treats content as an asset to maintain, not a project to finish.
Start by listing all indexable pages from your CMS, sitemap, and a crawl, then attach metrics to each one: organic clicks and impressions from Search Console, sessions and engaged time from analytics, conversions or assisted conversions, and backlinks. The goal is one row per URL with the numbers that let you judge it. Without a complete inventory you tend to audit only the pages you already remember.
Group pages into clear buckets based on the data: high performers to protect, decaying pages that once ranked and are sliding, thin or duplicate pages competing with each other, and zero-traffic pages to consider pruning. Add intent and topic so you can see where coverage is thin or where two pages fight for the same query. Segmenting first stops you from treating a quick title fix and a full rewrite as the same job.
For each page assign one action with a reason. Update means refreshing facts, search intent match, internal links, and on-page elements; merge consolidates overlapping pages into one stronger URL with a redirect; remove or noindex handles pages that add no value and dilute the site. Write the decision down so the audit produces a work plan, not just a spreadsheet of observations.
Ship the changes in priority order, record the publish date, and set a window to check results so you compare like-for-like before and after. Re-run the full audit on a fixed cadence, often quarterly for active sites, so decay and new competitors get caught early. Continuous improvement comes from the loop repeating, not from one big cleanup.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Real questions people ask Dcrayons about content performance audits. Honest answers, no jargon.
It is a structured review of your existing published pages against real data such as organic traffic, engagement, conversions, and search visibility. The output is a decision for each page: keep it, update it, merge it with another page, or remove it. The point is to improve the content you already have rather than only publishing more.
For an active site that publishes regularly, a full audit each quarter works well, with lighter checks on priority pages in between. Smaller or slower sites can run a deeper audit once or twice a year. The right cadence is whatever lets you catch decaying pages before they lose most of their traffic.
No single metric decides it; you read several together. Organic clicks and impressions show search demand and visibility, engaged time and scroll show whether the page satisfies the reader, and conversions or assisted conversions show business value. Backlinks and internal links matter when you decide whether to merge or redirect a page.
Not automatically. First check whether a zero-traffic page can be fixed with a better title, refreshed content, or stronger internal links, and whether it earns backlinks or serves a real user need. If a page adds no value and cannot be improved or merged, removing or noindexing it can help by reducing low-quality pages competing for attention. Always redirect a removed URL if it has any links or history.
Updating keeps one URL and refreshes it: facts, intent match, on-page elements, and links. Merging combines two or more overlapping pages into a single stronger page and redirects the others to it. Merge when several thin pages target the same query and split your authority; update when a page is sound but out of date.
Record the date you ship each change and compare the same metrics over a set window before and after, so you are looking at like-for-like periods. Track movement in organic clicks, average position, engagement, and conversions for the pages you changed. Because results take time to settle in search, give updates several weeks before you judge them.
A free, no-obligation readout and a 90-day plan to improve.