A Delhi digital marketing agency that treats creator campaigns as measured marketing, not guesswork.
Start with your audience, not follower count. A nano or micro creator (1K to 100K) in your exact niche usually drives more action than a generic celebrity, because their followers actually take their advice. Check real engagement, comment quality and whether past brand posts looked forced or genuine before you reach out.
Send a short brief with the message, must-say points, do-not-say list and disclosure rules, then let the creator make it in their own style. Audiences spot a script instantly, so the post that performs is the one that sounds like the creator's normal content. Agree on deliverables, usage rights and timelines in writing before anything goes live.
Give each creator a unique discount code or tracked link so you can see real clicks, sign-ups and sales, not just likes. Watch saves, shares and comments too, since those signal genuine interest. After the campaign, keep the creators who delivered, drop the ones who did not, and reinvest in what worked.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons runs digital marketing across SEO, paid media, social, content, e-commerce and web, and we bring the same discipline to influencer work: clear goals, honest creator selection, proper tracking and a plain report on what each campaign returned. If a tier or platform is wrong for your product, we will say so rather than spend your budget on reach that never converts.
We match creators to your niche and goal, then check engagement and audience quality before any money changes hands
We handle outreach, briefs, contracts, disclosure compliance and content approvals so campaigns stay on brand and within the rules
Real questions people ask Dcrayons about influencer marketing. Honest answers, no jargon.
It is when a brand partners with someone who has an engaged audience to recommend its product in that person's own voice. The creator shares the message through posts, videos or stories, and the brand gains access to a trusting audience it could not reach as easily on its own. Payment can be cash, free product, commission or a mix.
They are usually grouped by audience size: nano (about 1K to 10K), micro (10K to 100K), macro (100K to 1M) and mega or celebrity (1M plus). Smaller creators tend to have higher engagement and lower cost, while larger ones offer broad reach. Many brands now mix several micro creators rather than rely on one big name.
The main benefit is trusted recommendation: people act on advice from someone they follow more readily than on a standard ad. It also gives you authentic content you can reuse, helps you reach niche communities, and can support sales, sign-ups and brand awareness at the same time. It is most effective when paired with a clear offer and proper tracking.
Rates vary widely by platform, niche and audience size, so there is no single price. Nano and micro creators may accept free product or a modest fee plus commission, while macro and celebrity creators charge far more per post. The smarter approach is to set a campaign budget and goal first, then choose the creator mix that fits, rather than overpaying for follower count.
Give each creator a unique discount code or tracked link, then measure clicks, sign-ups and sales tied to them. Alongside that, watch saves, shares, comments and direct messages, which show genuine interest better than likes alone. Compare the cost of each creator against what they returned, and keep only the ones who delivered.
Yes. In India the ASCI guidelines require creators to clearly label paid or material partnerships with a visible tag such as ad, sponsored or paid partnership. Hidden promotion damages trust and can bring penalties, so build disclosure into every brief and contract. Honest labelling does not hurt results when the recommendation is genuine.
A free, no-obligation readout and a 90-day plan to improve.