A digital marketing agency that treats creator partnerships as part of a wider plan, not a one-off post.
Start with who you want to reach and what you want them to do: discover the brand, click through, or buy. A clear goal tells you whether you need broad awareness from larger creators or trusted recommendations from smaller niche ones. Write this down first, because it sets the standard every shortlisted name has to meet.
Look for creators whose existing content, tone, and audience genuinely match your product. Read their comments to see if real people engage or if it is bots and one-word replies. A creator with 8,000 engaged followers in your category usually beats one with 80,000 who never post anything close to what you sell.
Ask for screenshots of audience demographics, reach, and engagement from their own analytics, and check whether followers match your target location and age. Watch for sudden follower spikes, generic comments, and engagement that looks bought. A short paid test post is a low-risk way to see real performance before a longer commitment.
Give the creator your key message, any must-say claims, links, and disclosure requirements, but leave the wording to them. Audiences trust a creator because of how that person normally talks, so a script that sounds like an ad gets ignored. Agree on deliverables, timing, usage rights, and FTC or ASCI-style disclosure in writing before anyone posts.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our headquarters in Delhi and a US entity, working across SEO, PPC, social, content, e-commerce, and web. Influencer marketing sits inside that wider picture for us, so a creator post is briefed, tracked, and tied back to a goal rather than left to chance. We focus on finding collaborators who genuinely fit your brand and audience, and we are honest with you about what a partnership can and cannot do.
We match creators to your actual buyers and goals, and we will tell you when an influencer campaign is not the right channel for your budget
We vet audience quality, engagement, and disclosure practices so you are not paying for inflated numbers
Real questions people ask Dcrayons about influencer marketing. Honest answers, no jargon.
Start with your audience and goal, then look for creators whose existing content and followers match that audience. Read their comments and check engagement quality rather than follower count, and shortlist names whose tone fits your brand. A small paid test post is a practical way to confirm fit before a longer agreement.
Often, yes, for niche or local brands, because smaller creators tend to have closer relationships with their audience and higher engagement on category-specific content. Larger creators suit broad awareness when you need reach across a wide audience. The right choice depends on your goal, budget, and how specific your target buyer is.
Look at the ratio of likes and meaningful comments to follower count, and read whether comments are real conversations or generic one-liners and emoji spam. Sudden follower spikes, audiences in the wrong countries, and a refusal to share their own analytics are warning signs. Asking for screenshots of reach and demographics from their account is a fair, normal request.
It should cover your key message, any required claims or links, the goal of the post, deliverables, timing, usage rights, and how the partnership must be disclosed. Give the creator direction on what to say but let them write it in their own voice. Putting all of this in writing before posting prevents most disputes and off-brand content.
Yes. Paid or gifted collaborations must be clearly labelled as advertising, for example with tags like paid partnership, ad, or sponsored, in line with FTC guidance in the US and ASCI guidelines in India. Clear disclosure is a legal requirement in many markets and it also protects audience trust, so build it into every brief.
Tie each collaboration to the goal you set and track it with unique links, discount codes, or landing pages so you can see clicks, sign-ups, or sales from that creator. Also watch softer signals like saves, shares, comments, and new followers if awareness was the aim. Compare results against what you paid to judge whether to continue, adjust the brief, or move on.
A free, no-obligation readout and a 90-day plan to improve.