A Delhi-based agency that treats creator campaigns as a measured channel
We start with who you actually want to reach, then shortlist creators whose followers overlap with that audience. We check engagement quality, comment sentiment, and past brand work rather than follower count alone. For a local NSP retailer this often means Delhi micro-creators; for a national brand it can mean a wider mix.
Before any money moves, we lock the brief, the number of posts, formats (reel, story, static, video), posting dates, and content rights. This is written down so both sides know what is owed. Clear terms upfront are what stop a campaign from drifting or stalling.
Creators draft content against the brief and we review it for accuracy, brand fit and disclosure rules before it goes live. We coordinate posting schedules so the campaign lands as planned rather than piecemeal. Paid amplification can be added behind strong posts when it makes sense for the budget.
We track reach, engagement, saves, clicks and, where it can be tracked, leads or sales using UTM links and coupon codes. You get a plain report on what each creator delivered against the spend. The numbers then decide who we work with again.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Influencer marketing only pays off when the creator genuinely fits your audience and the campaign is measured against a goal. We bring the same discipline we apply to paid and organic channels: a clear brief, agreed deliverables, and reporting you can read. Because we sit in Delhi and work with businesses across NSP and beyond, we can run local creator activations as well as larger national pushes, and connect either to the rest of your marketing.
Founded in 2016 with a Delhi HQ and a US entity, so we understand both local NSP businesses and brands selling further afield.
Influencer work sits alongside our SEO, PPC, social, content and e-commerce teams, so a creator campaign can feed your wider funnel instead of running in isolation.
Real questions people ask Dcrayons about influencer marketing in nsp. Honest answers, no jargon.
Cost depends on the creators you use and how many posts you need, not a fixed package. Micro-creators with a few thousand engaged Delhi followers cost far less than creators with national reach, and many smaller creators charge in product or a modest fee. Dcrayons scopes a budget to your goal first, then matches the creator tier to it rather than the other way round.
We start from your target audience and shortlist creators whose followers overlap with it. We then check engagement quality, comment sentiment, posting consistency and any past brand work before recommending anyone. For NSP and Delhi businesses this often means local micro and nano creators who carry more trust with a nearby audience.
For most local and mid-sized brands, micro and nano creators tend to deliver stronger engagement per rupee and a more relevant audience. Larger creators give wider reach but cost more and often convert less for niche or local offers. The right choice depends on whether your goal is awareness or direct response, which we decide before shortlisting.
We agree the goal upfront, then track reach, engagement, saves and clicks, plus leads or sales where they can be attributed through tracked links and discount codes. You get a clear report showing what each creator delivered against the spend. Those results decide who we re-book and what we change next time.
Creator content does not directly change search rankings, but it builds branded searches, social proof and assets you can reuse in ads and on your site. Because Dcrayons also runs SEO, PPC and content, we can feed strong creator content into those channels instead of letting it disappear after one post. That joined-up use is usually where the extra value comes from.
A single post can drive a short spike in reach and traffic within days, but durable results come from running creators consistently over weeks. Awareness goals show up faster than direct sales, which depend on your offer and follow-up. We set expectations against your goal at the start so you are not judging a long-term channel on one post.
A free, no-obligation readout and a 90-day plan to improve.