A digital marketing agency that builds compliance into the campaign, not as an afterthought
Any material connection between a brand and a creator, including payment, free products, or affiliate commission, must be disclosed in the post itself. India's ASCI guidelines require an upfront label such as advertisement, sponsored, or paid partnership that a viewer sees without tapping more. The disclosure must be in the same language as the post and stay visible in stories and short videos for the full duration.
A signed agreement should set out deliverables, posting dates, usage rights, payment terms, and what happens if content underperforms or is removed. It also needs to cover approval workflow, exclusivity, and morality or termination clauses if the creator's conduct affects the brand. Without a written contract, ownership of the content and the right to reuse it often stay with the creator by default.
The brand is liable for false or unsubstantiated claims a creator makes, so health, financial, and performance claims need evidence before they go live. Music, stock footage, and third-party logos used in the content must be licensed, since platform clearance does not transfer commercial rights to the brand. Spell out who owns the raw files and for how long the brand can run the content as paid ads.
Giveaways and contests must follow platform rules and local promotion laws, including eligibility and prize-disclosure terms. Campaigns aimed at or featuring minors carry stricter consent and content requirements. Regulated categories such as alcohol, finance, supplements, and gaming have specific advertising restrictions that override standard influencer practice.
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“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our head office in Delhi and a US entity, working across SEO, PPC, social, content, e-commerce, and web. We treat influencer legal work as part of running the campaign well, briefing creators on disclosure, structuring contracts that protect content rights, and reviewing posts before they publish. We are not a law firm, so for high-stakes contracts or regulated categories we recommend you involve qualified legal counsel alongside us.
We brief creators on ASCI and FTC disclosure rules before content goes live, so labels are correct the first time
We use written contracts that cover usage rights, exclusivity, approvals, and termination, not just a payment amount
Real questions people ask Dcrayons about influencer legal considerations. Honest answers, no jargon.
Yes. Under ASCI guidelines, any influencer with a material connection to a brand, including payment, free products, or affiliate commission, must label the post clearly with a term like advertisement, sponsored, or paid partnership. The label must be upfront, in the same language as the post, and visible without the viewer needing to tap more. Both the creator and the brand can be held responsible for missing or unclear disclosure.
The brand is generally held responsible for false or unsubstantiated claims made in sponsored content, alongside the creator. This is why claims about health benefits, results, or performance need evidence before the content goes live. Reviewing scripts and captions before publishing is the practical way to manage this risk.
At a minimum it should cover deliverables, posting dates, payment terms, content usage and ownership rights, exclusivity, approval workflow, and termination conditions. It should also state how long the brand can reuse the content, especially as paid ads, since that right does not transfer automatically. A written contract avoids disputes over ownership and reuse later.
No. Without a written agreement granting usage or ownership rights, the creator usually retains rights to the content they produce. If a brand wants to reuse a post in ads, on its website, or beyond the original platform, the contract needs to grant that explicitly and specify the duration and channels covered.
Not for commercial use. Platform music libraries and clearances often cover organic posts but do not grant the commercial rights a brand needs, and unlicensed music, stock footage, or third-party logos can lead to takedowns or claims. Branded content should use properly licensed assets, and the contract should confirm the creator has cleared anything they supply.
Yes. Categories such as alcohol, finance and investments, supplements, health, and gaming carry specific advertising restrictions that apply on top of standard influencer rules. Some claims or promotions are restricted or prohibited entirely, and campaigns aimed at or featuring minors face stricter consent and content requirements. These categories need a category-specific review before content is approved.
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