A digital marketing agency that treats testimonials as real proof, not decoration.
A useful testimonial comes from a creator who genuinely tried what you sell. Send the product, give them time to form a real opinion, and ask for specifics about what they liked or struggled with. Honest detail reads as credible to buyers; scripted praise does not.
A creator posting on their own feed does not give you the right to reuse that content in ads or on your site. Get a signed agreement that covers where you can run the testimonial, for how long, and on which channels. This protects you legally and avoids takedown requests later.
Testimonials do most work at points of doubt: the product page, checkout, pricing page, and paid ads. Match the review to the objection it answers, so a creator's note on ease of setup sits beside the feature buyers worry about. Position quotes near the decision, not buried at the bottom of the homepage.
Paid or gifted endorsements must be labelled clearly under ASCI guidelines in India and FTC rules in the US. Keep the creator's wording intact rather than editing it into a stronger claim than they made. Honest, disclosed reviews build trust; hidden ads and inflated quotes damage it.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
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Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run SEO, paid media, social, and content programmes for brands since 2016, from our Delhi headquarters and US entity. We treat an influencer testimonial as evidence a buyer can check, so we focus on real creators, written rights, clear disclosure, and placement that answers actual hesitation. The goal is content you can stand behind and reuse for years, not a one-off post that disappears.
We match you with creators whose audience fits your buyers, then brief them for honest first-hand feedback
We handle usage rights and disclosure so your testimonials are legal to reuse across ads, email, and your site
Real questions people ask Dcrayons about influencer testimonials and reviews. Honest answers, no jargon.
A testimonial is a creator's positive endorsement you feature in your own marketing, usually a quote or short video you place on your site or in ads. A review is the creator's independent opinion published on their own channel, which may be mixed or critical. Testimonials are curated by the brand; reviews carry more weight precisely because the brand does not control them.
Yes. A creator posting on their own account does not grant you the right to run that content in paid ads or on your website. You need a written usage agreement that specifies the channels, duration, and territories where you can reuse it. Without it, you risk takedown requests and possible legal claims.
The endorsement must be labelled clearly so the audience knows it is a partnership. In India, ASCI guidelines require a visible disclosure such as advertisement, ad, or paid partnership; in the US, FTC rules require similar clear labelling. The disclosure should be easy to notice, not buried in hashtags or hidden text.
You should not change the meaning or inflate the claim a creator actually made. You can trim for length, but turning a mild comment into a strong endorsement misrepresents their opinion and can breach advertising rules. Keep the wording faithful so the testimonial stays honest and defensible.
Look for creators whose audience matches your real buyers and who post in your category with genuine engagement, not just large follower counts. Give them the product, time to use it, and freedom to share an honest view. Believability comes from specific, first-hand detail, which a creator can only give after actually trying what you sell.
Put them at points of doubt: the product page, pricing page, checkout, and landing pages tied to paid campaigns. Pair each testimonial with the objection it answers, so a quote about easy setup sits next to the feature buyers worry about. Testimonials near the decision convert better than a wall of quotes on the homepage.
A free, no-obligation readout and a 90-day plan to improve.