A digital marketing agency that handles the strategy, production, and distribution behind a partnership without dropping either brand's standards.
The right partner sells to the same person you do but solves a different part of their problem. A payroll tool and an accounting firm both reach finance leads without taking each other's revenue. Map your buyer's full journey and look for the brands they already trust before and after they need you.
Decide early whether the piece is a research report, webinar, joint guide, or co-hosted tool, and who owns the draft, the design, and the final approval. Write down how leads from gated downloads are shared and which logo leads on each channel. A one-page agreement prevents the stalls that kill most co-branded projects.
Combine each partner's real data, examples, or expertise so the content says something neither brand could say alone. Keep one consistent voice rather than stitching two style guides together. The test is simple: would each partner happily email this to their own list without edits or excuses.
Launch on both websites, both email lists, and both social channels on the same day so the content compounds instead of leaking. Use separate UTM tags or landing pages per partner to see which side drove signups, links, and leads. Review the numbers together after 30 and 90 days to decide whether to repeat or expand.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Most co-branded projects stall because two teams cannot agree on format, ownership, or how leads get split, and the content never reaches either audience properly. Dcrayons works as the neutral hand in the middle: we draft the partner brief, run production, and coordinate a same-day launch across both brands' channels. You get a piece of content both partners are willing to put their name on, plus reporting that shows where the results came from.
We help you shortlist partners whose audience overlaps yours and write the partner brief, format plan, and lead-sharing terms so the project actually ships
Our content, SEO, and social teams produce the asset and the launch under one roof, so both brands get a clean rollout instead of a half-built draft
Real questions people ask Dcrayons about co-branded content partnerships. Honest answers, no jargon.
Co-branded content is a single piece of marketing, such as a report, webinar, guide, or tool, that two brands create and publish together with both logos on it. Each partner contributes data, expertise, or audience, and both promote the finished asset to their own followers. The goal is to reach the other brand's audience while sharing the cost and the credibility.
Co-branded content puts both brands' names on the same asset and shares ownership of it, while a guest post lives on one brand's site under its own banner. Co-marketing is the broader practice of two brands promoting each other, which can include co-branded content but also events, bundles, or referrals. In short, all co-branded content is co-marketing, but not all co-marketing produces a shared asset.
Look for a brand that sells to the same buyer you do but does not compete for the same purchase, so neither side risks losing revenue. Check that their audience size and engagement are roughly comparable to yours, otherwise the value of the exchange is lopsided. The strongest fit is a brand your customers already use before or after they buy from you.
That should be decided in writing before the content is built, because it is the most common source of conflict. A common arrangement is that each partner keeps the leads who came through their own landing page or list, while gated leads from the shared asset are split or shared in full to both sides. The key is agreeing on the terms and the consent language up front so neither brand mishandles the data.
Research reports, joint webinars, co-authored guides, and shared tools or templates tend to work well because they combine two sources of data or expertise into something neither brand could publish alone. Reports and tools also earn backlinks, which helps SEO for both partners. Pick the format your two teams can actually produce and approve on the timeline you have.
Use separate UTM tags or landing pages for each partner so you can see which audience drove signups, leads, and links. Track downloads, new email subscribers, referral traffic, and any backlinks the asset earned, then compare them against the time and budget each side put in. Review the numbers with your partner after roughly 30 and 90 days to decide whether to repeat the format.
A free, no-obligation readout and a 90-day plan to improve.