A digital marketing agency that connects audio and live content to the rest of your funnel
A podcast is built for ongoing reach and relationship, so it suits regular conversations, expert interviews, and topics your audience cares about over time. A webinar is built for a specific outcome on a specific date, so it suits product walkthroughs, training, and lead generation around a clear offer. Pick the format that matches the job before you plan a single episode or registration page.
Strong episodes and sessions answer questions your buyers actually ask during sales calls, support tickets, and discovery meetings. List those questions, group them into themes, and turn each theme into a podcast series or a webinar agenda. This keeps the content useful instead of promotional, which is what earns repeat listeners and registrations.
Clear audio matters more than video polish, so invest in decent microphones and a quiet room before anything else. Give every episode or webinar a tight structure: a hook, the core lesson broken into a few clear points, and a specific next step at the end. For webinars, build in time for live questions, because that interaction is the main reason people attend.
One recording becomes short clips for social, a written summary or blog post, quotes for email, and an on-demand replay. Promote it across the channels your audience already uses rather than expecting them to find it. Then track the numbers that matter: downloads and listen-through for podcasts, registration-to-attendance and post-event actions for webinars.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run digital marketing across SEO, content, social, and paid since 2016, with teams in Delhi and a US entity. We treat podcasts and webinars as part of your wider strategy rather than standalone projects, so each recording feeds your blog, social channels, and email program. The goal is content that teaches something useful, builds trust with the people you want to reach, and gives your sales team warmer conversations to start from.
We plan topics from your real sales and support questions, not a generic content calendar
We handle the full chain: format strategy, episode and session planning, promotion, and repurposing into clips, articles, and email
Real questions people ask Dcrayons about podcasts and webinars. Honest answers, no jargon.
Start with a webinar if you need leads or sign-ups around a specific offer and date, because it produces a clear list of interested attendees quickly. Start with a podcast if your goal is steady audience growth, brand recall, and relationships over months. Many businesses run a webinar first to test a topic, then turn the strongest themes into an ongoing podcast.
Most business podcast episodes run 20 to 45 minutes, long enough to cover a topic properly without padding. Webinars usually run 30 to 60 minutes, with time reserved at the end for live questions. The right length depends on the topic and your audience, so plan to the content rather than filling a fixed slot.
You need a decent USB or XLR microphone for each speaker, a quiet room, and reliable recording software, since clear audio matters more than video quality. For webinars, a stable hosting platform with registration, live chat, and replay recording covers the essentials. You can add better cameras and editing later once the format is working.
A consistent schedule matters more than a fast one, so weekly or every two weeks works well for most teams. Pick a frequency you can sustain for at least a few months, because listeners build the habit around your release pattern. It is better to publish reliably every two weeks than to start weekly and stop after a month.
Promote across channels your audience already uses: email to your list, social posts, your website, and paid ads when the topic justifies the spend. For webinars, send registration reminders before the event and a replay link to everyone who signed up afterward. For podcasts, repurpose clips and summaries so people discover episodes through search and social, not only the podcast app.
For podcasts, track downloads, listen-through rate, and subscriber growth over time rather than a single episode spike. For webinars, track registration-to-attendance, questions asked, and the actions people take afterward, such as booking a call or requesting a demo. Tie both back to leads and sales conversations so you can judge their real contribution to the funnel.
A free, no-obligation readout and a 90-day plan to improve.