A digital marketing agency that runs creator partnerships as part of a wider content and performance strategy.
Check audience location, engagement quality, and whether past brand posts read as genuine or forced. Look at the comments, not just follower count, since a smaller creator with an engaged niche audience often outperforms a large generic account. Keep a shortlist with notes on who fits your category, price band, and tone.
Give a brief that states the goal, the non-negotiables, mandatory disclosures, and what to avoid, but leave the creative execution to the person who knows their audience. Scripted, brand-controlled posts usually underperform because followers can tell. Share product facts and talking points, then trust the creator to phrase them their way.
Agree in a contract on exact deliverables, posting dates, disclosure requirements, exclusivity windows, content usage and whitelisting rights, and payment terms before any work starts. Spell out how long you can reuse the content and on which channels, since reusing a post in paid ads without permission is a common dispute. Pay on the agreed schedule, because late payment is the fastest way to lose a good creator.
After a campaign, share the numbers that matter to both sides such as reach, saves, link clicks, and conversions, and ask the creator what they noticed in their comments and DMs. Treat the debrief as a two-way conversation rather than a scorecard. Renew with the creators who delivered and communicated well, and keep a tidy record so the next collaboration starts faster.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Founded in 2016 and based in Delhi with a US entity, Dcrayons treats influencer marketing as relationship work rather than a transaction. We help you find the right creators, agree on fair terms in writing, keep communication straightforward, and measure what actually moved. Because we also handle your social, content, and paid media, the creators we work with become part of one coordinated effort instead of a disconnected line item.
We vet creators on engagement quality and audience fit, not follower count alone, and keep notes so you build a reliable roster over time
We handle the unglamorous parts: clear briefs, written agreements on deliverables and usage rights, disclosure compliance, and on-time payment coordination
Real questions people ask Dcrayons about managing influencer relationships. Honest answers, no jargon.
Start with audience fit, not follower count. Check that the creator's followers match your target location and interests, read the comments to gauge whether engagement is genuine, and look at how their past brand posts felt to read. A smaller creator with an engaged, relevant niche audience often delivers better results than a large generic account.
No. Give a clear brief with your goal, key product facts, mandatory disclosures, and anything to avoid, then let the creator phrase it in their own voice. Followers can usually tell when a post is brand-scripted, and that hurts trust. The creator knows their audience better than you do, so protect their voice while keeping the non-negotiables firm.
Put the exact deliverables, posting dates, disclosure requirements, exclusivity windows, content usage and whitelisting rights, and payment terms in writing before work begins. Usage rights matter most: state how long you can reuse the content and on which channels, since reusing a post in paid ads without permission is a frequent dispute. A short, clear contract prevents almost all common conflicts.
Communicate like a colleague and pay on time, every time. Late payment is the fastest way to lose a creator you want to keep working with. Share campaign results openly, ask for their input, give reasonable lead times, and avoid last-minute changes. Treating creators as ongoing partners is what turns a single post into a long-term collaboration.
Match the metrics to your goal. For awareness, look at reach, views, and saves; for response, track link clicks, promo code use, and conversions. Ask the creator what they saw in comments and DMs, since qualitative signals often explain the numbers. Review results together after each campaign so both sides learn what to repeat.
Yes. Paid or gifted collaborations must be clearly disclosed using the platform's tools and plain language, and disclosure protects both your brand and the creator from regulatory and trust issues. Make it a stated requirement in every brief and contract. A clear disclosure does not reduce performance, and an undisclosed paid post is a real risk.
A free, no-obligation readout and a 90-day plan to improve.