A digital marketing agency that builds channel mixes around how your buyers actually find and evaluate software.
Start by sorting your market into people already searching for a solution and people who do not yet know the category exists. Existing demand is captured through SEO and PPC on bottom-funnel keywords; new categories need education content, founder-led social, and outbound to create awareness first. Most startups misread this and pour money into paid search for a category nobody searches for yet.
Write the pages and posts your buyer needs to evaluate you: how-it-works explainers, comparison pages against the tools they use today, integration and use-case content, and honest documentation. For technical audiences, depth and accuracy beat volume, so involve an engineer or product person rather than outsourcing thin copy. This content compounds in organic search and gives sales something to send.
Use paid search to capture people with active intent (product names, alternatives, and high-intent problem queries) and paid social to reach defined audiences before they are searching. Keep budgets small and test-driven at first, with clear landing pages per ad group and conversion tracking wired to real signups or demos, not clicks. Scale only the segments that produce qualified pipeline.
Tie every channel to a metric that matters: qualified signups, demo requests, or sales-accepted leads, and track cost per qualified lead by source. Cut channels that produce traffic but no fit, and reinvest in the two or three that convert. Review the mix monthly because startup product, pricing, and ICP shift faster than at larger companies.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
We work with founders who need marketing that respects a real budget and a real product. That means being honest about which channels will not pay off yet, building the pages and content your sales motion needs, and reporting against pipeline rather than impressions. As the product and ICP change, we adjust the mix with you rather than locking you into a fixed retainer of busywork.
Full-stack across SEO, PPC, social, content, e-commerce, and web, so the channel plan and the pages to support it come from one team.
We start with your demand reality (existing search vs. new category) before recommending spend, instead of defaulting to whatever is trending.
Real questions people ask Dcrayons about tech startup marketing. Honest answers, no jargon.
Prioritize the channels that match your buyer's search behavior and your budget, which for most startups means SEO plus a small, tightly targeted paid search test, supported by a few high-quality content pages. Add paid social or founder-led organic social if your category is new and you need to create awareness. Go deep on two or three channels before adding more.
There is no single right number; spend should be tied to what you can measure and afford to test, often starting small on paid channels so you can find which segments convert before scaling. Treat early paid spend as research into cost per qualified lead, and shift budget toward whatever produces fit leads. Organic channels like SEO and content cost time and talent more than media dollars.
SEO works for startups but rewards patience, so it should run in parallel with faster channels rather than as your only bet. Capturing existing bottom-funnel and comparison searches can pay off within a few months, while broader category rankings take longer. If nobody searches for your category yet, lead with paid and content-led awareness and let SEO compound underneath.
Do both in proportion to your timeline: paid ads buy you fast, measurable signal on messaging and demand, while content builds an asset that keeps working after spend stops. Early on, a small paid test can validate which problems and keywords convert, and those learnings tell you what content to write. Content alone is slow; paid alone stops the moment you pause it.
B2B tech marketing has to serve a longer, multi-person buying cycle, so it leans on comparison pages, case material, documentation, email nurture, and LinkedIn rather than impulse-driven channels. Consumer apps usually emphasize app store visibility, paid social, and fast install-to-activation loops. The channel mix and the metrics differ even when the underlying tactics overlap.
Focus on metrics tied to revenue: qualified signups or demo requests, cost per qualified lead by channel, and conversion from lead to paying customer. Traffic, impressions, and follower counts are diagnostic at best and should never be the headline. Tracking source-level pipeline lets you cut what does not work and reinvest in what does.
A free, no-obligation readout and a 90-day plan to improve.