A digital marketing agency that runs paid social as a lead engine, not a vanity exercise
We start with the actual buyer for the listing: the city or radius they live or want to live in, their budget band, and whether they are buying to live, invest, or rent. On Meta we use radius and locality targeting plus interest and behavior signals, and we exclude past inquiries and current clients so spend goes to new people.
Buyers respond to the unit, the view, the floor plan, and the price, so the ad shows those first. We use short walkthrough video, carousel galleries of real rooms, and clear on-image text for price, configuration, and locality, since vague lifestyle imagery without a price tends to draw browsers rather than buyers.
We run lead-form and click-to-message campaigns with qualifying questions such as budget, timeline, and home-loan status so your team is not chasing window shoppers. Forms connect to your CRM or a shared sheet, and we set instant notifications because property leads go cold within hours, not days.
Most property buyers do not inquire on the first ad, so we retarget video viewers, page visitors, and form openers with the specific projects they showed interest in. We report on cost per qualified lead and site visits booked rather than likes, and we shift budget toward the listings and audiences that produce real conversations.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our headquarters in Delhi and a US entity, working across SEO, PPC, social, content, e-commerce, and web. For real estate, that mix matters: paid social brings the inquiry, but landing pages, retargeting, and follow-up content turn it into a booked visit. We run campaigns for individual agents, brokerages, and builders, and we set up the tracking and reporting so you can see what each rupee or dollar is producing instead of guessing.
We target by locality, radius, and price band so your budget reaches buyers who can actually transact in your area
We add qualifying questions to lead forms to cut down on junk inquiries before they reach your sales team
Real questions people ask Dcrayons about real estate social media advertising. Honest answers, no jargon.
Meta platforms, meaning Facebook and Instagram, are the workhorse for real estate because their location and interest targeting and native lead forms suit a geography-bound purchase. YouTube and Instagram Reels work well for project walkthroughs and longer consideration. The right mix depends on your price band and whether you are selling, renting, or marketing a new project.
Budget should be set by your market and target volume rather than a fixed number, since cost per lead varies widely between a budget rental and a premium project. A practical approach is to start with enough daily spend to gather a few weeks of lead data, then scale the audiences and listings that produce qualified inquiries. We help you set a starting budget based on your area and average ticket size.
A qualified lead is an inquiry that matches your property on budget, location, timeline, and buying intent, not just anyone who filled a form. We add questions like budget range, purchase timeline, and loan status to the lead form so unserious responses are filtered early. This keeps your sales team focused on people who can actually transact.
As fast as possible, ideally within minutes, because property inquiries go cold within hours as buyers contact several agents at once. We set up instant notifications and route leads straight to your CRM or a shared sheet so no inquiry sits unseen. Fast follow-up usually matters more to your results than any single ad creative.
Yes, and the approach differs slightly. For a new project we lean on walkthrough video, location and amenity messaging, and longer retargeting since the decision cycle is longer. For resale and rental listings we push the specific unit, price, and availability for faster inquiries. Both rely on the same targeting and lead-qualification foundation.
We track cost per qualified lead and the number of site visits or serious conversations booked, not likes or reach. Campaigns connect to your CRM so we can see which audiences and listings turn into real inquiries. We review the numbers regularly and shift budget toward what performs, and we tell you when something is not working rather than spending into it.
A free, no-obligation readout and a 90-day plan to improve.