A digital marketing agency that has run SEO across industries since 2016.
Start by finding the words people actually type and the intent behind them, since a query like "buy running shoes" needs a product page while "how to clean running shoes" needs a guide. Group keywords by topic and by stage of the buying journey so each page targets one clear purpose. This map decides what to write and which pages compete for which searches.
Make sure search engines can crawl, render and index your pages quickly, with a logical site structure, working internal links, clean URLs and a mobile-friendly layout. On each page, match the title tag, headings and body copy to the target query and add structured data where it fits. Page speed and Core Web Vitals matter here because slow pages lose both rankings and visitors.
Write pages that fully answer the question a searcher has, covering the subtopics they expect and the follow-up questions they will ask next. Depth, accuracy and clear formatting help a page satisfy intent and stay useful over time. Google now rewards genuine expertise and first-hand experience, so thin or padded content tends to slip.
Earn links and mentions from relevant, credible sites, since these signal trust and still influence rankings for competitive terms. Track rankings, organic traffic, impressions and conversions in Google Search Console and analytics to see what is working. SEO is iterative: review the data, fix what underperforms, and keep updating older pages.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, with our headquarters in Delhi and a US entity, working across SEO, PPC, social, content, e-commerce and web. SEO is one part of how we help clients grow, and we treat it as a long-term build rather than a quick fix. We start by understanding your customers and your market, then prioritise the work that moves the needle first, and we keep refining as search behaviour and your goals change.
We tie SEO to business outcomes like qualified leads and revenue, not just rankings or traffic for its own sake.
We cover the full stack: technical fixes, on-page work, content and link earning, so nothing gets handled in isolation.
Real questions people ask Dcrayons about seo in digital marketing. Honest answers, no jargon.
SEO, or search engine optimization, is the process of improving a website so it appears higher in unpaid search results for relevant queries. In digital marketing it is the channel that earns organic traffic, working alongside paid ads, social and content. Its goal is to connect a site with people who are actively searching for what it offers.
SEO earns rankings in the unpaid results through technical health, content and authority, while PPC pays for placement in the ad slots. Traffic from SEO does not cost per click, but it takes time to build and is harder to control day to day. Many marketers use both: PPC for fast visibility and SEO for durable, lower-cost traffic over time.
Most sites see meaningful movement over a few months rather than days, since search engines need time to crawl changes and reassess a page. Quick technical fixes can help sooner, but competitive keywords and new content usually take longer to rank. The timeline depends on your starting point, your competition and how consistently the work continues.
SEO is usually grouped into three areas: technical SEO, which helps search engines crawl and index your site; on-page SEO, which makes each page relevant to its target query; and off-page SEO, which builds authority through links and mentions. Content sits across all three because pages are how you match intent and earn links. A healthy strategy works on all of them together.
Yes, because the fundamentals of clear, accurate, well-structured content are what both search engines and AI answer tools draw from. People still search to research, compare and buy, and organic visibility remains a major source of traffic. The work shifts toward depth and genuine expertise, but the need to be found does not go away.
You can handle the basics yourself: research your keywords, write helpful pages, fix obvious technical issues and track results in Search Console. An agency helps when you need wider coverage, faster execution or experience across technical, content and link work. The right choice depends on your time, your goals and how competitive your market is.
A free, no-obligation readout and a 90-day plan to improve.