A digital marketing agency that runs social ads as part of a wider growth plan, not in isolation
Start with what you actually want: reach, leads, app installs, or sales. The objective you choose tells the ad platform's algorithm who to show your ads to, so a mismatch here wastes budget no matter how good the creative is. Run awareness and conversion goals as separate campaigns rather than asking one campaign to do both.
Layer cold prospecting, warm retargeting, and existing-customer audiences into separate ad sets so you can budget and message each one differently. Use website visitors, video viewers, and customer lists to build retargeting and lookalike audiences instead of relying on interest targeting alone. Keep audiences large enough for the algorithm to optimise and exclude recent purchasers to stop paying to reach people who already converted.
Most people scroll on mobile with the sound off, so lead with motion or a clear visual in the first second and add captions to every video. Test several distinct creative angles at once rather than minor variations of one idea, and shoot in vertical or square so ads fill the screen. Refresh creative on a regular cycle because even a winning ad fatigues as the same audience sees it repeatedly.
Track cost per result and return on ad spend against your own targets, not vanity metrics like impressions or reach. Give new ads a few days and enough budget to exit the learning phase before you judge them, then pause the clear losers and shift budget to winners. Check that your pixel or conversions API is firing correctly, because broken tracking quietly corrupts every optimisation decision the platform makes.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
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Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons is a digital marketing agency founded in 2016, headquartered in Delhi with a US entity, working across SEO, PPC, social, content, e-commerce, and web. We treat social advertising as one part of a connected plan: the audience you target, the creative they see, and the page they land on all need to work together, or the budget leaks. We are straight about what paid social can and cannot do for a given business, and we report on the numbers that tie back to revenue rather than the ones that only look good in a slide.
We run paid social across Meta, LinkedIn, and other major platforms, and pick channels based on where your buyers actually spend time
We connect ad creative, targeting, and landing pages so the spend has somewhere to convert, not just somewhere to click
Real questions people ask Dcrayons about social media advertising. Honest answers, no jargon.
Budget should be driven by your cost per result and how many results you need, not a fixed figure. Start with enough daily spend for the platform to gather conversion data, often a few hundred rupees or dollars per ad set per day, then scale the campaigns that hit your target cost per acquisition. It is better to fund one or two channels properly than to spread a small budget thin across many.
The best platform is the one where your buyers already spend time and where your offer fits the context. Meta (Facebook and Instagram) suits broad consumer reach and retargeting, LinkedIn works for B2B and professional targeting, and platforms like YouTube or TikTok favour video-led discovery. Test one or two channels properly before adding more, rather than launching everywhere at once.
Most campaigns need a learning period of roughly one to two weeks before performance stabilises, because the platform's algorithm needs enough conversion events to optimise delivery. Avoid making big changes during this window, since each edit can reset the learning phase. Judge results over weeks, not days, and against your own cost-per-result target.
Refresh creative when performance starts to drop and cost per result climbs, which is a sign the same audience has seen the ad too often (ad fatigue). For active campaigns this often means rotating in new creative every few weeks. Keep a few fresh concepts ready to test so you are never left running tired ads while you wait for new ones.
Focus on cost per result, return on ad spend, and conversion rate, because these tie directly to business outcomes. Click-through rate and cost per click help diagnose whether the problem is creative or the landing page, but they are not the goal. Treat impressions, reach, and follower counts as context, not as proof the spend is working.
Yes, accurate tracking should be in place before you spend meaningfully. Tools like the Meta Pixel or conversions API let the platform learn which people convert and optimise delivery toward them, and they let you measure true cost per result. Without working tracking, you are guessing, and the algorithm cannot reliably find more buyers for you.
A free, no-obligation readout and a 90-day plan to improve.