A digital marketing agency that treats social as a booking channel, not a decoration
Hotels have an advantage most businesses lack: real visual material. We plan recurring shoots covering rooms, suites, dining, pool, spa, lobby, rooftop, and seasonal setups so there is always fresh content. The goal is a backlog you can post from for weeks, not a one-off photo day.
Instagram and Reels carry the look and feel of a stay; Facebook reaches local diners, event planners, and the 35-plus traveler who still books there. We map each platform to a job, whether it is room views, food close-ups, staycation offers, or wedding and banquet enquiries, so nothing is posted by habit.
Travelers trust other travelers more than the hotel's own captions. We set up a simple system to gather guest photos, tag-backs, and short clips, then ask permission and reshare them. Pairing this with replies to reviews and comments shows prospective guests how real people are treated.
A reel that gets views but no enquiries has not done its job. We add clear next steps such as a booking link, a WhatsApp number, or an offer code, and run geo-targeted paid campaigns aimed at travelers near your check-in dates. Then we track which content actually leads to enquiries and direct bookings.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Most hotel social accounts post pretty pictures and hope. We work backwards from the result you need, whether that is more direct bookings, fuller weekday rooms, more banquet enquiries, or a busier restaurant. That means deciding what to shoot, where to post it, how to answer guests, and which posts to put paid budget behind, then reading the numbers and adjusting. Our content, paid, and web teams sit together, so a campaign idea, the landing page it points to, and the booking flow are handled as one piece of work.
We tie social activity to enquiries and direct bookings, so you can see what reduces your dependence on OTA commissions
We handle the full picture: content planning, shoot direction, posting, community replies, and paid campaigns across SEO, PPC, and social
Real questions people ask Dcrayons about hotel social media marketing. Honest answers, no jargon.
For most hotels, Instagram and Facebook do the heavy lifting, with short video through Reels growing in reach. Instagram carries the visual feel of rooms, food, and views; Facebook reaches local diners, event planners, and older travelers who still book and message there. The right mix depends on whether you want leisure stays, weddings and banquets, or restaurant covers.
Hotels sell an experience people picture before they buy, so visual content carries more weight than in most industries. Bookings are also seasonal and often run through OTAs that charge commission, so social has a specific job: build enough trust and desire that more guests book direct. Guest-generated photos and reviews matter more here because travelers trust other travelers.
Yes, when posts lead somewhere clear. We add booking links, WhatsApp contacts, and offer codes that point to your own channels, and run paid campaigns aimed at travelers researching your dates. The aim is to give guests a reason and an easy path to book with you rather than through a commission-charging platform.
Consistency matters more than volume. A workable rhythm for many properties is a few feed posts a week plus regular stories and a steady flow of short video, adjusted up during peak season and around offers. We plan a content library in advance so the schedule holds even during busy operational weeks.
Both have a place. Polished shoots are worth it for rooms, suites, dining, and hero shots that represent the brand, while quick phone clips of staff, events, and daily moments add authenticity and keep the feed alive. We usually combine planned shoots with a simple system for capturing everyday content on the property.
We look past likes to enquiries, link clicks, WhatsApp and direct messages, offer-code use, and direct bookings tied to campaigns. For paid work we track cost per enquiry and which content drives action. Over time the clearer signal is whether your direct channel is growing relative to OTA-driven stays.
A free, no-obligation readout and a 90-day plan to improve.