Compliance handled by a team that also runs the campaigns
Compliance starts with knowing which regulators and policies touch your campaign. We identify the relevant authorities, such as ASCI in India or the FTC in the US, plus sector rules for areas like health, finance, and food, and the specific ad policies of Google, Meta, and Amazon. Each channel and category carries different obligations, so we map them before any copy is written.
Regulators expect proof behind comparative claims, superlatives like best or number one, and any health, financial, or performance statement. We log the evidence for each claim, flag anything that needs qualifying language, and remove or rewrite claims that cannot be supported. Puffery and verifiable fact are treated differently, and we keep the documentation on file.
Paid partnerships, influencer posts, and promotional content must be clearly labelled so the audience knows it is an ad. We apply the correct disclosure format for each platform, including hashtags like ad or sponsored where required, and make sure terms, conditions, and material limitations on offers are visible rather than buried in fine print.
A senior reviewer signs off creative against a compliance checklist before publishing, and we keep records of approvals and evidence. After launch we watch for platform disapprovals, complaints, and rule changes, since regulations and ad policies are updated regularly. When something needs to change, we adjust the live campaign quickly.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run paid and organic campaigns since 2016 from our Delhi headquarters, with a US entity for clients advertising in that market. Compliance is not a separate service we bolt on; it is part of how our SEO, PPC, social, and e-commerce teams plan and review work. Because the same people writing the ads understand the rules, you avoid the gap that opens up when a creative team and a legal check never talk to each other.
We build compliance checks into the campaign brief, not as an afterthought, so issues are caught before spend goes out
We work across SEO, PPC, social, and e-commerce, so we know the ad policies of Google, Meta, Amazon, and the platforms you advertise on
Real questions people ask Dcrayons about advertising compliance. Honest answers, no jargon.
In India, the Advertising Standards Council of India (ASCI) sets the self-regulatory code, alongside laws like the Consumer Protection Act and sector regulators for areas such as drugs, food, and finance. In the US, the Federal Trade Commission (FTC) is the main body, supported by state rules and industry codes. On top of these, every ad platform such as Google, Meta, and Amazon enforces its own advertising policies that you must also follow.
A claim is usually a problem when it cannot be substantiated, misleads the average viewer, or omits a material condition. Unsupported superlatives, comparative claims without evidence, fake urgency, and health or financial promises without proof are common triggers. The safest approach is to keep documented evidence for every factual claim and qualify anything that depends on conditions.
Yes. Both ASCI and the FTC require that paid partnerships and sponsored content be clearly labelled so the audience knows it is advertising. This usually means a visible label such as ad or sponsored placed where people will actually see it, not hidden at the end of a caption or behind a more tag. The exact format varies by platform, and we apply the one each platform expects.
Consequences range from the ad being disapproved or removed by the platform, to account restrictions, regulator complaints, public ASCI rulings, and in some cases fines under consumer protection law. Beyond the formal penalty, a takedown or a public complaint can damage brand trust. Catching issues before launch is far cheaper than dealing with them afterwards.
The core principle is the same: claims must be truthful and substantiated. Paid ads face stricter platform policies and faster enforcement, since the platform reviews them directly, while organic and SEO content is more often challenged through complaints or regulator action. We apply the same claim and disclosure standards across both so your messaging stays consistent.
We map the relevant rules at the brief stage, log evidence for each claim, apply the right disclosures for each platform, and have a senior reviewer sign off creative against a checklist before it goes live. After launch we monitor for platform disapprovals, complaints, and rule changes, and adjust live campaigns when needed. Approvals and evidence are documented so there is a record if anyone asks.
A free, no-obligation readout and a 90-day plan to improve.