A digital marketing agency that treats creator work as a measurable channel, not a one-off post.
Start with who you want to reach, then look for creators whose followers match that group on location, age, and interest. Ask for screenshots of audience demographics and recent engagement before you commit. A creator with 12,000 engaged followers in your niche usually beats one with 200,000 scattered ones.
Check whether comments read like real conversations or generic one-word replies, and whether engagement holds steady or spikes oddly on sponsored posts. Look at how many past brand deals they have run and whether those brands came back. This step is where you catch bought followers and pods before money changes hands.
Give clear must-haves: the product, the key message, required disclosure, do-not-say points, and the call to action. Then let the creator script and shoot it in their own voice, because their audience follows them for that voice, not for your ad copy. Set one round of revisions and approval timing in writing so neither side is surprised.
Give each creator a unique discount code or UTM link so you can attribute sales and signups to them. Compare results against a normal week so you can separate the campaign lift from your usual traffic. Save the best-performing posts as content you can reuse in paid ads, with usage rights agreed in advance.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run digital marketing for brands since 2016, from our Delhi headquarters and a US entity, across SEO, PPC, social, content, e-commerce, and web. We approach influencer partnerships the same way we approach paid channels: define the audience, set the terms, ship the content, and read the numbers. That means honest creator recommendations, clean contracts and disclosure, and reporting that ties posts to sales rather than to vanity metrics.
We vet creators on audience data and engagement quality, and we tell you when a popular account is not worth the spend
We handle briefs, contracts, disclosure compliance, and usage rights so the partnership holds up legally and on-brand
Real questions people ask Dcrayons about influencer partnerships. Honest answers, no jargon.
Start from your target buyer, then search for creators in that niche and review their audience demographics, not just their follower count. Ask each shortlisted creator for a media kit showing audience location, age, and recent engagement rates. Prioritise creators whose followers genuinely overlap with who you sell to, even if the account is smaller.
It depends on your goal. Micro-influencers, roughly 10,000 to 100,000 followers, tend to have closer relationships with their audience and work well for trust and conversions, while larger creators give wider reach for awareness. Many brands run several micro-influencers for the cost of one large name and get more usable content and clearer results.
Rates vary widely by platform, niche, audience size, and deliverables, so there is no single rate card. Ask for the creator's own pricing, then judge it against their engaged audience and what you expect the post to return. Codes and affiliate links let you blend a flat fee with performance-based pay so cost tracks results.
Paid or gifted content must be clearly marked as an ad. In India, ASCI guidelines require a visible label such as Ad, Sponsored, or Partnership, and in the US the FTC requires clear disclosure of any material connection. Put the disclosure requirement in the contract so the creator includes it and your brand stays compliant.
Yes. A short written agreement should cover deliverables, posting dates, disclosure, exclusivity, payment terms, approval rounds, and content usage rights. Usage rights matter most if you plan to reuse the post in paid ads, since posting on their feed does not automatically give you the right to run it as an ad.
Give each creator a unique discount code or UTM-tagged link and compare the results against a normal period to isolate the lift. Track the metric that matches your goal, such as sales, signups, or qualified traffic, rather than likes alone. Review which creators drove real action and keep working with the ones who did.
A free, no-obligation readout and a 90-day plan to improve.