Diagnosis before changes, and verification after.
We start by reading server logs and crawl data to see how Googlebot actually moves through your site, not how we assume it does. This surfaces crawl traps, orphan pages, duplicate URL parameters, and sections wasting crawl budget. From there we fix robots.txt rules, canonical tags, and noindex directives so the right pages get found and the wrong ones get dropped.
A flat, logical structure helps both users and crawlers reach important pages in fewer clicks. We map URL hierarchy, fix orphaned content, and strengthen internal links so authority flows to the pages that should rank. We also resolve redirect chains, broken links, and inconsistent trailing-slash or HTTPS handling that quietly leak signals.
Many JavaScript sites serve content crawlers never see, so we test rendered HTML against the raw response and fix what is missing. We measure Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift on real pages, then address image weight, render-blocking scripts, and layout shift. The goal is content that loads quickly and stays stable on mid-range mobile devices.
We add and validate schema markup such as Article, Product, FAQ, and Breadcrumb so pages qualify for richer search results where eligible. Sitemaps are kept accurate and submitted, and we monitor Search Console for coverage, indexing, and enhancement errors. Every change is verified against live crawl behaviour rather than assumed to work.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Technical SEO goes wrong when changes are made on assumption and never checked against real crawler behaviour. We avoid that by reading how your site is crawled and indexed before we touch anything, then re-checking after each change. You get a prioritised list of issues, the reasoning behind each one, and a clear view of what moved. We tell you when a fix is low impact, because not every technical issue is worth your team's time.
We diagnose with log files and crawl data first, so fixes target what search engines actually do on your site
We work directly with developers, sharing exact directives, code-level notes, and acceptance checks instead of vague tickets
Real questions people ask Dcrayons about technical seo. Honest answers, no jargon.
Technical SEO is the practice of optimising a website's infrastructure so search engines can crawl, render, and index it reliably, and so users get a fast, stable experience. It covers crawlability, indexation, site speed, Core Web Vitals, structured data, and HTTPS. It does not include writing content or building links, though it determines whether those efforts can perform.
Technical SEO deals with how search engines access and process your site, such as crawling, rendering, and indexing. On-page SEO covers the content and HTML on each page, like titles, headings, and keyword use. Off-page SEO is about external signals such as backlinks and mentions. All three work together, but technical issues can block the other two from ever counting.
The frequent ones are pages blocked or noindexed by mistake, duplicate content from URL parameters or trailing slashes, slow load times, render-blocking JavaScript, broken internal links, redirect chains, and missing or invalid canonical tags. Orphan pages and inaccurate sitemaps also waste crawl budget. A log and crawl audit usually surfaces these quickly.
Core Web Vitals are Google's metrics for loading (Largest Contentful Paint), interactivity (Interaction to Next Paint), and visual stability (Cumulative Layout Shift). They are a confirmed ranking signal, though a modest one compared with relevance and content quality. They matter most as a tie-breaker and for user experience, so we treat them as worth fixing but not as a substitute for good content.
It depends on the issue and how fast search engines recrawl your pages. Fixing an accidental noindex or a blocked section can show in Search Console within days to a few weeks. Larger architecture or speed work usually takes several weeks to reflect in crawling, indexing, and rankings, since Google needs to recrawl and reassess affected pages.
Yes. Platforms like WordPress and Shopify handle some basics by default, but they also create common issues such as duplicate URLs, thin tag and filter pages, bloated themes, and slow third-party scripts. Technical SEO tunes these platforms to your specific site rather than relying on defaults, which rarely fit a real catalogue or content structure.
A free, no-obligation readout and a 90-day plan to improve.