A digital marketing agency that treats creator partnerships as measurable work, not guesswork.
Start with who you want to reach, then look for creators whose followers match that group on age, location and interest. Check recent posts for real comments and saves rather than vanity likes. A creator with 20,000 engaged followers in your niche often sells more than one with a million scattered ones.
Tell the creator your product, the one message that matters and any claims they must not make. Then let them script and shoot it in their own voice, because their audience follows them for that voice, not for your ad copy. Lock down the non-negotiables (disclosure, links, posting date) and leave the creative open.
Rates vary by platform, format and how much you reuse the content, so settle the fee, the number of posts and any paid-ads usage before work starts. If you plan to run the video as an ad or on your own channels, that is a separate right and a separate cost. Put it in writing to avoid disputes after the content performs.
Give each creator a unique promo code or UTM link so you can tie sales and signups to specific partners. Watch saves, shares and comment quality alongside reach, since those signal genuine interest better than view counts. Review what worked after each round and reinvest in the creators who drove real action.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run digital marketing for brands since 2016, with teams in Delhi and a US entity. We plan influencer campaigns the way we plan any channel: a clear goal, the right creators, a brief that respects how they work, and measurement that ties spend to outcomes. You get a partner who can also connect the content back to your search, paid and social work rather than treating it as a one-off post.
We match you to creators based on audience fit and engagement quality, then handle outreach, briefs and contracts
Every campaign uses tracked links and promo codes so you can see what each creator actually returned
Real questions people ask Dcrayons about influencer marketing guide 2025. Honest answers, no jargon.
Influencer marketing is paying or partnering with content creators to recommend your product to their audience. In 2025 the emphasis is on creators whose followers genuinely trust them and on content that can be measured through tracked links and codes. It works best when the recommendation feels honest rather than scripted by the brand.
Cost depends on the platform, the creator's audience size and engagement, the content format and how much you reuse the content. A single post from a smaller niche creator can cost a few thousand rupees, while a campaign with several mid-tier creators and paid usage rights runs much higher. Always agree the fee, deliverables and usage rights in writing before work begins.
Smaller creators often have higher engagement and stronger trust within a specific niche, which can drive more action per follower. Larger creators give you broader reach but usually lower engagement rates and higher fees. The right choice depends on whether your goal is awareness across a wide audience or conversions within a focused one.
Give each creator a unique promo code or UTM link so you can attribute sales and signups directly to them. Beyond reach, look at saves, shares and the quality of comments, which signal real interest. Compare cost against tracked sales and content you can reuse to judge the full return.
Yes. In India the ASCI guidelines require creators to clearly label paid promotions, and similar rules apply in the US and elsewhere. Disclosure should be plain and visible, such as a paid partnership tag or a clear line in the caption. Make compliance a non-negotiable in your brief to protect both the brand and the creator.
Give creators the core message and the rules they must follow, then let them write and shoot in their own voice. Audiences follow a creator for their style, so a tightly scripted ad usually performs worse than a genuine recommendation. Lock down disclosure, links and dates, and leave the creative direction to them.
A free, no-obligation readout and a 90-day plan to improve.