A digital marketing agency that runs influencer work as a measurable channel, not a one-time post.
Start with audience overlap and content style, then check engagement on recent posts rather than the headline follower number. A nano or micro creator with 8,000 engaged followers in your niche usually converts better than a generalist with half a million. Ask for their last few posts' saves, shares and story view rates before you commit.
Give the creator a clear goal, the non-negotiable claims and disclosure rules, then let them write in their own voice. Audiences scroll past scripts that sound like an ad read. Lock the hook, the call to action and the FTC or ASCI disclosure, and leave the storytelling to the person whose audience already trusts them.
Set up a unique UTM link, discount code or affiliate tag per creator so you can tie spend to actual outcomes. Whitelist the best-performing organic posts as paid ads through the creator's handle, which usually costs less and performs better than a fresh brand ad. Without this tracking you are guessing, and guessing is how budgets get wasted.
Decide upfront whether a campaign is for reach, content you can reuse, or direct sales, and judge each creator against that goal. Track cost per acquisition, code redemptions and saved or shared content, not vanity likes. Move from one-off posts to longer partnerships with the creators who deliver, because repeat appearances build the trust that drives purchases.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run digital marketing campaigns since 2016, with our headquarters in Delhi and a US entity. We treat influencer marketing the same way we treat paid search or SEO: define the goal, pick the right partners, track every rupee or dollar, and keep the creators who perform. You get honest reporting on what worked and clear recommendations on where to put the next round of budget.
We shortlist creators on engagement quality and audience fit, and show you the data behind each pick before you spend.
We handle briefs, disclosures and contracts so campaigns stay compliant with ASCI and platform rules.
Real questions people ask Dcrayons about influencer marketing 2025. Honest answers, no jargon.
Yes, when it is run as a tracked channel rather than a one-off post. Audiences have grown skeptical of obvious ads, so results now come from creators who genuinely fit your niche and disclose partnerships openly. Brands that measure against sales, codes and saved content keep seeing returns; those chasing follower counts alone usually do not.
Often yes, for direct response and trust. Micro creators (roughly 10,000 to 100,000 followers) and nano creators (under 10,000) tend to have higher engagement and tighter, more relevant audiences. Larger creators are useful for broad reach and awareness, so the right choice depends on whether your goal is sales or visibility.
Decide the goal first, then track to it. For sales, use unique discount codes, affiliate links and UTM tags to attribute orders to each creator. For awareness, track reach, saves and shares. Report cost per acquisition or cost per thousand views rather than likes, which tell you little about business impact.
It varies widely by creator size, platform, content format and usage rights. A nano creator may accept product plus a small fee, while established creators charge per deliverable and more if you want to run their content as paid ads. We scope each campaign to your budget and goal, and we are upfront about what a given budget can realistically deliver.
Yes. ASCI guidelines require clear disclosure of any material connection, such as labelling a post as an ad or paid partnership in a way that is easy to see. Platform tools like the paid partnership tag also help. We build these disclosures into every brief because hidden ads damage both the creator's and the brand's credibility.
Direct response signals like code redemptions and link clicks usually appear within days of a post going live. Brand lift and trust build more slowly and tend to come from repeated appearances over weeks or months. This is why we favour ongoing partnerships with proven creators over scattered one-time posts.
A free, no-obligation readout and a 90-day plan to improve.