A paid team that treats your listing and your ads as one system
Amazon scores how relevant your listing is to each keyword, and a low score means a higher cost per click. So the title, bullets, and backend search terms have to carry the same keywords you bid on. We map your primary keyword to exact-match ad targets and the long-tail to auto and broad campaigns that harvest new terms.
A single auto campaign leaves money on the table. We run discovery through auto and broad campaigns, push proven converters into a tight exact-match campaign, defend your brand name, and target competitor ASINs once the product has enough reviews to win the click. Each campaign has its own budget and its own job.
ACOS tells you whether a single keyword bid is worth keeping. TACoS tells you whether ads are actually lifting total sales and organic rank. We set bid rules on ACOS and strategy on TACoS, because a brand keyword can look cheap on ACOS while a new launch looks expensive when it is really buying rank.
Each week we pull the search-term report, promote terms that convert into the exact-match campaign, and add negatives for terms that spend without selling. Un-negated search terms are where a large share of wasted spend hides, so this loop is where ACOS comes down and sales hold steady.
A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
Free audit + plan
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
Corpify
CEO, Corpify
Clutch verified
“Insha Allah Khan”
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
Glowral
CFO, Glowral
Clutch verified
“Nirwana Jewellers Private Limited”
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Nirwana Jewellers Private Limited
Chief Executive Officer
Clutch verified
“Nikhil Tiwari”
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Instacertify Labs Private Limited
Co-Founder, Instacertify Labs Private Limited
Clutch verified
“Rishab”
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
GetSetNova
Founder, GetSetNova
Amazon SPN verified
“Keratine Professional”
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Dcrayons has run performance marketing since 2016, with our head office in Delhi and a US entity, working across SEO, PPC, social, content, e-commerce, and web. On Amazon we keep the same discipline: the people writing your listing copy know which keywords the ads bid on, and the people running ads know what the listing can rank for. That overlap is the difference between paying a relevance penalty and earning a cheaper click.
We co-build listing keywords and ad targets so your relevance score stays high and your cost per click stays lower
We adjust ACOS and TACoS targets by lifecycle stage, so a launch is not paused for looking expensive while it buys rank
Real questions people ask Dcrayons about amazon ppc services. Honest answers, no jargon.
Amazon PPC is pay-per-click advertising inside Amazon, where you bid to appear in search results and on product pages and pay only when a shopper clicks. It increases sales by placing your product in front of buyers who are already searching with intent to purchase. Over time, the extra sales velocity from ads also helps your organic rank, so the product keeps selling between ad clicks.
ACOS is ad spend divided by ad-attributed sales, so it measures how efficient a single campaign or keyword is. TACoS is ad spend divided by total sales, including organic, so it shows whether your ads are lifting the whole product, not just the ad clicks. We use ACOS to make bid decisions and TACoS to decide overall strategy, such as when to scale a winner or stop spending on one that only cannibalizes organic.
Most products need Sponsored Products as the base, since it covers search and product-page placements where buyers convert. Sponsored Brands and Sponsored Brands Video help once you have a few reviews and want to own more of the search page, and Sponsored Display retargets shoppers who viewed your listing but did not buy. The right mix depends on your review count, budget, and how mature the product is.
A high cost per click usually means your listing is not relevant enough to the keyword you are bidding on, so Amazon charges more to show you. If a keyword is not in your title, bullets, or backend search terms, your relevance score is low and your cost goes up. Fixing the listing and the ads together is what brings the cost down, which is why we never optimize one without the other.
Early data on clicks and search terms usually appears within the first few weeks, but a new product spends that period buying rank, so ACOS can look high while it is working. The clearer gains come once you have promoted proven keywords into exact-match campaigns and added negatives for the terms that waste spend. Timelines depend on your category, competition, and review count, so we set lifecycle targets rather than promise a fixed date.
You can start ads with few or no reviews, and a launch phase is often where ads matter most for building early sales velocity. What changes with reviews is which campaigns make sense: targeting competitor product pages works better once you have enough reviews and ratings to win the click against them. We sequence the campaign set to match where your product is, not run everything from day one.
A free, no-obligation readout and a 90-day plan to improve.