A conversion rate audit company examines why visitors leave your site without converting and gives you a prioritised list of fixes backed by data. The strongest firms combine analytics review, behavioural evidence like session recordings and heatmaps, and structured UX evaluation rather than guesswork. Dcrayons runs conversion audits across landing pages, checkout flows and lead forms to find the friction that costs you signups and sales.
How we approach conversion rate audit companies
A digital marketing agency that audits the whole journey, not one page in isolation.
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Step 1: Map the funnel and read the data
We start in your analytics to see where people actually drop off, page by page and step by step. We segment by device, traffic source and landing page so a mobile checkout problem does not hide behind healthy desktop numbers. This tells us which pages are worth the deepest review and which are already pulling their weight.
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Step 2: Gather behavioural evidence
Numbers show where users leave, not why. We use session recordings, heatmaps, scroll depth and form analytics to watch real behaviour, such as rage clicks, abandoned fields and content people never scroll to. This turns vague hunches into observed friction we can point to directly.
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Step 3: Run a heuristic and UX review
We evaluate each key page against established usability and persuasion principles: clarity of the offer, visibility of the next step, trust signals, form length and mobile rendering. We also check page speed and broken states, since a slow or glitchy page quietly kills conversions before copy ever matters.
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Step 4: Prioritise fixes and write testable hypotheses
You receive a ranked list of issues scored by likely impact and effort, not a flat dump of observations. Each significant item becomes a clear hypothesis you can build or test, with the page, the change and the metric it should move. The result is an action plan your team or ours can execute in order.
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A free, no-obligation readout of where you stand and a 90-day plan to improve. No slide decks, no sales theatre.
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What clients say about working with Dcrayons
Senior strategist on every account. Weekly cadence. No offshore handoffs.
“Harshit Handa”
Dcrayons provided website development and design services for our regulatory compliance and taxation company. On-time delivery was commendable. The team was supportive, provided timely deliverables, and communicated with us through virtual meetings throughout the engagement.
The process was smooth and professional. Dcrayons delivered digital marketing for our beauty brand and the work landed measurable outcomes. 35% traffic increase, 45% social growth, and first-page Google rankings, with responsive management throughout.
They ensure all campaigns go live as scheduled without delays. The e-commerce and digital marketing support raised engagement, website traffic, and sales, and the project oversight stayed organised and responsive across the engagement.
Dcrayons made everything right. We commissioned a website design + development build from scratch. it shipped on schedule with responsive adjustments through the review cycles and met the Google feature compatibility we needed.
Their attention to detail and compliance-focused approach helps build a stronger and more sustainable business. Initially they ask for documentation many sellers find difficult to provide. that is exactly what sets them apart. They now also offer USA seller account management. Loved the service. Bestseller in 3 category.
Dcrayons took our Amazon account from steady but flat to explosive growth: 180 percent more revenue, from Rs 1.82 crore to Rs 5.10 crore.
Keratine Professional
Salon-grade Hair Care on Amazon
Why work with Dcrayons on your conversion audit
An audit is only useful if you can act on it. We deliver findings in plain language, ranked by likely impact and effort, with the data and recordings that support each one. Because we also handle acquisition and web work, we can stay on to build the changes and test them, or hand you a clear plan to run yourself.
Founded in 2016, with a Delhi headquarters and a US entity, working across SEO, PPC, social, content, e-commerce and web
We connect the audit to your traffic, since the same agency runs the SEO and PPC campaigns that bring visitors in
Findings are tied to evidence you can see for yourself, from analytics segments to session recordings
Recommendations are prioritised and testable, so you know what to fix first and how to measure the result
Real questions people ask Dcrayons about conversion rate audit companies. Honest answers, no jargon.
A conversion rate audit is a structured review of your website or landing pages to find the reasons visitors do not convert into leads or customers. It combines analytics data, behavioural evidence such as session recordings and heatmaps, and a UX review against usability and persuasion principles. The output is a prioritised list of issues and recommended fixes rather than a single opinion.
An audit is the diagnosis and A/B testing is the treatment. The audit identifies where and why people drop off and produces a backlog of hypotheses worth testing. A/B testing then validates those changes on live traffic to confirm which ones actually improve conversions before you commit to them permanently.
A typical audit covers a funnel and analytics review, segmented by device and traffic source, plus behavioural data from session recordings, heatmaps and form analytics. It also includes a heuristic UX review of key pages and technical checks such as page speed, mobile rendering and broken states. You receive a prioritised set of findings with the evidence behind each one.
Timelines depend on how many pages and flows are in scope and how much historical traffic data exists. A focused audit of a single landing page or checkout is faster than a full-site review covering several templates. We confirm scope and a realistic timeline before starting so you know what to expect.
You need enough traffic and conversions to spot reliable patterns rather than noise. Low-traffic sites can still benefit from a heuristic and behavioural review, but quantitative funnel analysis and later A/B testing become more dependable as volume grows. We tell you which methods fit your current traffic instead of forcing analysis the data cannot support.
Yes. Every significant finding is ranked by likely impact and the effort to address it, so you start with changes that should move the needle most. Each priority item is written as a clear, testable recommendation that names the page, the change and the metric it should affect. Your team or ours can then work straight down the list.
Get a free audit and plan in one business day
A free, no-obligation readout and a 90-day plan to improve.